A Mass Personalization Revolution--@LogoSoftwear.com

LogoSoftwear.com of Cheshire, CT, has come up with a revolutionary business model that will change the custom sportswear business forever. The company uses the power of CAD/CAM (computer aided design/computer aided manufacturing ) and the internet to create a new business paradigm called "Mass Personalization."

LogoSoftwear's new web site, located at http://www.logosoftwear.com,employs breakthrough front-end and back-end technology that streamlines the Logo'd Sportswear purchasing process. The site enables small businesses, sports teams, groups and individuals a convenient way to purchase embroidered and imprinted sportswear WITHOUT minimum order or set-up restrictions.

Since 1996, LogoSoftwear.com has been the only company on the web to offer embroidered and imprinted sportswear without minimum order or set-up restrictions. Customers have access to thousands of embroidery-ready logos directly online, through the company's proprietary Logo Search program, and combine these logos with their own personalized names and phrases. Thousands of customers have already created one-of-a-kind, personalized garments for company events, family re-unions, nautical themes, birthdays, sports teams and other occasions--without ever paying a set-up fee!

The conventional process of purchasing short-run custom sportswear products is not efficient. The process can be characterized as time consuming, error-prone, costly, labor intensive and generally inconvenient for the customer. LogoSoftwear.com's Mass Personalization is an internet solution that automates the purchasing process and significantly reduces the costs and inefficiencies associated with the conventional custom sportswear process.

According to Frank Nevins, President of LogoSoftwear.com, "Mass Personalization provides customers a simple, convenient and less costly way to purchase personalized products. It expands the market by offering many small businesses and consumers their first ever opportunity to establish a unique company identity and brand-without having to buy more than they need. We do this through the power of our design technologies, the internet and CAD/CAM (computer aided design/computer aided manufacturing). We believe in this wizardry so much that we have registered the domain name: www.masspersonalization.com."

Mass Personalization requires both front-end AND back-end technology in order to provide complete customer satisfaction. On the front-end, LogoSoftwear.com employs breakthrough Personalization-enabled and WYSIWYG (What You See Is What You Get) design technologies at its web site.Mass Personalization should not be confused with internet companies who provide just front-end design services. These companies try to "farm out" jobs with little control over delivery and quality. Mr. Nevins believes that this is the reason why most require minimum orders and set-ups. They just don't want to bother with short-run outsourcing. "True Mass Personalization can only happen when you directly control the production and personalization of the product. That is why LogoSoftwear.com, unlike these front-end design services, produces and fulfills its orders."

Custom manufacturing of its products is enabled through CAD/CAM (computer aided design/computer aided manufacturing) and the open architecture of the internet and computer design. Henry Ford once said that his customers could get his Model-T "in any color, as long as it's black." But that was then, when the industrial economy was based on creating economies of scale for mass production and mass marketing.The process of personalizing apparel and printed business and promotional products' markets is moving to less fixed and more variable cost manufacturing. Design costs and set-up costs are declining as a percent of total unit costs. Runs are shorter. As these costs decline, product variety increases and more personalization is enabled. The high volume of products purchased no longer gains a big price advantage over personalized and short-run products.

THE LOGOSOFTWEAR.COM SOLUTION--MASS
PERSONALIZATION

SUPERIOR CONVENIENCE.
LogoSoftwear.com employs a user-friendly, self-service approach to designing and printing sportswear. It is available 24 hours a day, seven days a week and may be reached from any Internet-enabled personal computer. Products are shipped to the location the customer selects, enabling the entire process to be managed from the comfort of the office or home.SIMPLIFIED

DESIGN AND ORDERING PROCESS.
Our technology empowers the customer to design and view sportswear items prior to purchasing these custom products. On the front-end, LogoSoftwear.com employs breakthrough Personalization-enabled and WYSIWYG (What You See Is What You Get) design technologies. Customers can either upload custom logos or graphics or create their own personalized design right at the site.

BROAD RANGE OF PRODUCTS AND SERVICES.
LogoSoftwear.com offers one-stop shopping for a wide range of short-runembroidered or imprinted sportswear, printed promotional products andcustom business products such as business cards, mailing labels and Post-It notes.

SIMPLIFIED SCREENPRINTING SYSTEM.
LogoSoftwear new "Screenprinting Factory" offers imprinted and screenprinted T-shirts, mousepads and accessories just in time for the Spring/Summer season--without costly screen charges or minimum order restrictions. "The small business customer forever complains about buying more than they need, according to Frank Nevins. Now customers can purchase screenprinted apparel conveniently, inexpensively and without minimum order or set-up restrictions."

QUANTITY PACKAGE DISCOUNTS OFFERING SAVINGS OF 40% AND MORE!
Companies and individuals looking to purchase as few as (12) screenprinted or embroidered garments can now be rewarded with some of the most generous quantity discounts available. LogoSoftwear.com's new package discounts offer the convenience of "One-Click Shopping" by purchasing whatever quantities they need, at discounts of 40% and more.

FREE TRIALS.
Visitors can now get BIG savings and convenient ordering--PLUS (100) FREE business cards and a FREE custom embroidered cap--when they visit http://www.logosoftwear.com.

Entrepreneurs in record numbers are building new internet identities by purchasing, at a low cost, company Logo'd and web address sportswear, signs and printed business and promotional products through the www.LogoSoftwear.com site and through the www.dotcomgear.com site, a private label site LogoSoftwear.com manages for Network Solutions.