Turning the Rush Hour Traffic into e-Revenues

I'm a New Yorker. I could go on for hours into cyberspace about the hazards and cons of dealing with the traffic in our fine city. But today, I've got a different kind of traffic on my mind....And this could mean instant e-Revenues for your company. If you are an advertiser and want to promote your company's products on the web, than spare me a few moments and allow me to explain this great new concept.

Imagine that your company was personally endorsed by an affiliate website. Personalization on the internet is the way to go and obviously the traditional method of CPM of selling them is not working. Companies are moving towards the CPC ( cost per click) or cost per sale methods, where customers pay for advertising only if there is a sale. Banner adds are derived from this CPC. While more effective than the CPM model, banner adds are too often ignored by computer users. The next logical step in the e-marketing evolutionary progression is endorsement-based advertising. Affiliate websites will be allowed to choose the advertisements they want to promote, thus personally endorsing them on their websites. This type of add is a much more powerful and effective method of promoting a company or product. Just think about it. Are you going to buy a product from a banner add or from a webmaster that personally recommends a product to you?

Furthermore, this affiliate website is in a similar industry targeted to a related audience, so this allows the internet traffic to be more pre-qualified. Banner adds are less targeted. Since an affiliate webmaster selects the adds too endorse, they will likely choose adds that relate to their user base.
Now let's do the math. Say the going rate for CPM is $30. That means an advertiser pays $30 per 1,000 impressions. The current click through rate per impression is .5% (1 click every 200 impressions). That comes out to 5 clicks per 1,000 impressions, or $6 per click, which is incredibly bogus. And this is only the price per click. The customer hasn't even bought anything yet.

Now let's compare these numbers to an affiliate broker. The only company that I know that provides endorsement-based advertising on-line is Trafficbrokerage.com. They charge advertisers on a PPC basis. The average price today is
$.20-.30 per click. If it's $.30, than that's 20 times cheaper!

About Ruby:

David Motozo Rubenstein or "Ruby" is an e-marketing consultant and independent writer. He has an MBA from the University of Oregon, BA Economics, and has worked for several years in Japan as a Marketing Consultant for an Intel Distributor. Ruby is a strong advocate of endorsement-based marketing for businesses on-line. More information can be found at www.rubeemarketing.com

About TrafficBrokerage.com

TrafficBrokerage.com is a privately held Oregon based company that was founded in November, 1999. It specializes in delivering high quality traffic to advertisers through Endorsement Based Marketing. More information can be found at www.trafficbrokerage.com or contacting George Tran directly at (541) 686 5186 or email george@trafficbrokerage.com.