GOLDRIDGE PROVIDES FIRST TRUE 'AT A GLANCE INDUSTRY AND COMPANY ANALYSIS

Information Innovation Launches New Strategic Business Intelligence Tool

Amsterdam, Netherlands - March 2nd, 2000 - Information innovation today announced the launch of its strategic intelligence tool, Goldridge. A subscription-based on-line accessible service, Goldridge is a sophisticated productivity tool for strategic planning, investment support, emerging market and key player analysis. It tracks strategic activities in key converging industries such as banking and financial services, telecommunications, IT, travel & leisure, retail/consumer goods and new media and presents these activities visually in charts.

People assimilate information much more effectively if it is presented graphically rather than textually. Information Innovation has therefore pioneered a tool for generating a one-page chart to summarise what may normally be thousands of pages of text. By creating visualisations of the information contained in over 25,000 professional information publications and databanks, Goldridge enables the user to deal with close to real time information from the market place. It allows the user to manage much greater volumes of information than previously ever possible.

"Until now competitive information or market analysis has been available to executives in two forms, a report developed by employees, reports purchased from traditional information sources or business research firms," said Robert Liddington, CMO Information Innovation. "This process is time consuming for both the creator of the information pack and the recipient. With Goldridge, information retrieval and review processes are eliminated and a complete perspective on a market, industry, technology or company can be gained from an instantly generated one page map which encompasses all respected information sources."

With the explosion of the Internet, we are witnessing a huge number of companies moving from their traditional areas into other markets. For example, financial companies are moving into e-business services, while e-business companies are moving into retail and retailers such as supermarkets are moving into finance. Because of these digressions into other markets, companies are finding that rivals they never expected are encroaching on their space. It has therefore never been more important to monitor the market to remain competitive. Goldridge gives companies the power to access a real time overview on a chosen industry or company providing them with real competitive advantage.

Goldridge subscribers are corporate strategy executives, financial analysts, M&A specialists and investors. Using an easy point-and-click web technology, they can generate their own 'real' scenarios online from the Information Innovation knowledgebanks. The full complexity of the global, competitive arena can be observed and experienced in an environment where almost all of the data is fact. The speculation and opinion present in traditional competitive intelligence sources is kept to a minimum.

About Information Innovation

Information Innovation is based in Amsterdam, the Netherlands and Silicon Valley USA. The company is opening offices in Australia and Japan in the coming year. Shareholders of Information Innovation are the founders, Groupe BNP Paribas; one of the world's leading financial institutions, NPM Capital, the largest independent Dutch Venture Capital supplier and Twinning an ICT focused venture capital group.

For further information contact:

Kim Porter/Lauren Guy
Spark Communications
Tel: + 44 171 831 3388
Email: kim@sparkcomms.co.uk

Helen Miller
Information Innovation B.V.
Amstelveenseweg 88-90, 1075 XJ Amsterdam
Tel: +31-(0)20-589 5555
Fax: +31-(0)20-589 5566
Email: media@goldridge.net
http://www.goldridge.net
http://www.information-innovation.com

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