Sales Horror Stories as Reported by the War Correspondent of Selling

Contact: Dan Seidman
dan@salesautopsy.com 847-798-8515
   For Immediate Release

Sales Horror Story Newsletter Creates Pain,
Anguish and Grins in the Business World

The masthead on the free monthly publication reads: Here are the
Archives of Salespeople who have Crashed and Burned. Read 'em
and Weep (or Laugh).

Each month the 'war correspondent of selling,' Dan Seidman,
compiles the best of the worst selling disasters for his
subscribers. Dan explains how he created the publication:

"I got sick of all the sales success stories. Are we really
inspired by the kid who closed that tough sale? Or would we
rather enjoy the misery of our selling colleagues who bombed?
I'm betting the farm on great gruesome failures."

It's a good bet, too. The free newsletter is only one offering
from www.salesautopsy.com. The website also functions as a lead
generation tool for a national sales training organization.
Several million dollars in potential business flows through the
site on a regular basis as visitors include salespeople, sales
executives and entrepreneurs. Sample leads include a recent
Internet IPO company with 70 salespeople.

And where do the stories come from? Visitors can take a shot at
web immortality by confessing their most embarrassing moments.
There are two rules for salespeople who would reveal their sales
nightmares: no happy endings and you must share the lesson you
learned.

The stories range from sales blunders to hiring mistakes to
management madness. Some of the better tales include the guy who
mistook his prospect's wife for John Madden, the headhunter who
unknowingly sent a sales candidate to a pornography magazine and
the unusual story of Oprah Winfrey and the Easter grass.

Dan Seidman believes the root of most sales failure is rather
simple. "The rep is probably using an old technique. Selling
guru, Larry Wilson, put it best when he stated that, 'Today,
buyers are better at buying than sellers are at selling.' This
means that the buyer has heard all the salesperson's closes so
often, the buyer knows them better than the rep!"

Dan's national training organization teaches a revolutionary
selling approach that flies in the face of traditional sales
practices. The basis for this is ongoing learning sessions
rather than weekend seminars. "How can we expect to feed our
families and build our financial futures on a few sales meetings
and a pile of books and tapes we only listen to once?" concludes
the war correspondent of selling.

Salesautopsy.com - a postmortem of your sales that died is a
service of:
Sales Autopsy, Inc.
104 N. Barrington Road Suite 160
Streamwood, IL 60107
www.salesautopsy.com 847-798-8515