BANKMEDIA.COM OFFERS BANKING NEWS, EXPERTS, VENDOR PRESS ROOMS FOR JOURNALISTS

DALLAS...Talon Partners and NetNRG.com announce BankMedia.com, a free online research center for journalists who cover the financial industry. Talon, a public relations agency, and NetNRG.com, a Web development firm, both specialize in the financial services industry.

The BankMedia.com site provides industry news, a directory of industry experts and links to a variety of useful sites in the financial sector. Business Wire, a global leader in news release distribution, has signed an agreement with Talon to provide a constant stream of banking or financial-related news releases to the BankMedia.com site.   

Since its founding in January 1998, Talon has provided public relations services to a core group of clients in the financial services sector, including XtraCash ATM, Brinkman Technologies, Digital Matrix Systems, Ignite Sales and Anacom Communications. This industry-specific expertise has enabled the company to establish ongoing relationships with journalists who cover financial services on a regular basis. Talons experience in the financial technology market has put the company in the position of being one of only a few firms to specialize in this industry.

Our philosophy of media relations has always been to treat the media as if they were paying clients and provide them with a very high level of customer service," said Kevin Doel, the partner spearheading Talons media relations program. We believe BankMedia.com is a good way to provide a valuable service to our friends in the media, while at the same time raising the profile of our very exciting clients in the banking industry."

Talon plans on expanding the concept to other industries such as e-commerce, telecommunications, and general technology. The company has registered the domain names for ECReporter.com, HandheldReporter.com, TelecomReporter.com, and TechnologyReporter.com. These Web sites will be built after BankMedia.com has been thoroughly tested with reporters in the financial sector.

NetNRG.com, an Internet development firm for the financial services sector, was contracted to create and host BankMedia.com.

We worked with Talon on the development of the virtual press room for NextBill.com," said Ryan Hodges, Director of Internet Services at NetNRG.com. Several reporters have made positive comments about that site. We were eager to work on this site because its scope reaches an entire industry, rather than focusing on a single company."