Litefire Corporation apoints new CEO for Synapse360 eCommerce Site.

Los Angeles, CA-- 5/15/00---It came as no surprise today, that Litefire Corporations Board of Directors overwhelmingly appointed veteran 'Ad Man Robert E Fleming to their latest pampered and most promising venture, Synapse360, the first truly cooperative b2b marketing concept designed not only to jump start stagnant eBusinesses but to provide vital life support for new eBusiness entrepreneurs who are jumping into the deep end of the pool with cement shoes. Fleming who took The California Manufacturing Technology Center (CMTC) from an obscure consulting firm to the number one manufacturer consulting resource is looking forward to this new challenge. While at CMTC, Fleming increase sales by over 400% in less than four years and turned the office from a 30 employee company with two offices into a 160 employee company with seven offices.

Synapse360 provides a vital need for eBusiness to get customers to their sites, not just lookieloos. For B2B sites banner advertising and search engines just wont do the trick. The big dots all use conventional media, but they have big budgets, Synapse360 gives the little company the same venues at a fraction (a small fraction) of the cost of solo mailings" Fleming said.

The launch is scheduled for June 1 200 but thee is already an incentive for early birds on the site, $200 to be exact. For more information see http://www.syinpse360.com.

Contact: Cheryl Lynn email: Cheryl@litefire.com