OceanCast Unveils Future Plans, Reports On Progress of Site

BRICK TOWNSHIP, NJ - OceanCast Online, the rapidly growing online resource for surfers, is issuing a press release to all members of the media to unveil future plans for the site, as well as publicly report on the progress of the site since it's debut in February.

Progress & Status of Site

Since it's founding OceanCast's main goal was to provide to surfers everywhere and "All in one surfing site, which encompasses all aspects of surfing - from surf reports, tides, and other information, to stimulating news and articles for everyone to enjoy."

When OceanCast debuted on February 1st of this year, plans were already in the works to begin an intense marketing plan, consisting of paid advertising, online promotion, and other techniques that are commonly used by web sites to boost visitors, and gain notoriety. By six weeks, OceanCast acted on these plans. A paid advertisement was placed on the second most-visited surfing site online. Within eight weeks of the premiere, the number of visitors reached nearly five-hundred per day.

Today, the number of visitors per day averages in the thousands.

In addition to the surge in visitors, OceanCast launched an all-out campaign to recruit "surf reporters" to provide daily surf reports. Since the recruiting campaign began, surf reports from locations across the nation, from New Jersey to California, are being provided each day. An automated system using dynamic data is used to report from other locations. Tides and personalized wave predictions are also featured for every area where surf reports of provided.

On May 5th, OceanCast launched its new look. The coloring and design of many aspects of the cover page were modified in order to better broadcast a look and feel that promotes a clean, fresh site which provides the information every surfer needs.

On May 6th, a new columnist premiered his writings on OceanCast. Daniel Chapin, a well-known freelance surf writer, joined the OceanCast team. Mr. Chapin will write a weekly column for OceanCast, as well as provide the analysis and perspective of the sport of surfing that will be sincerely appreciated to anyone who reads his brilliant work, whether they are a surfer or not. In addition to his weekly column, Mr. Chapin will impart to the OceanCast audience other special featured articles on the surfing world. Mr. Chapin is a "surfer's surfer", and there is no doubt that his style of writing, coupled with his immense knowledge of the sport will be a treat to read for anyone who has ever ridden a board. Daniel Nee, the site's executive director, commented that Mr. Chapin's arrival will "strengthen OceanCast, and will provide the perspective that will attract any surfer to the site." He added that Mr. Chapin "possesses a knowledge of surfing that is shear amazement, and each word of his writing reflects that knowledge." "We're very excited to have him on our side!"

Future Plans For OceanCast

In early June, OceanCast plans to strengthen its site by adding more features that will aid surfers. Adding wave analysis tools, as well as adding wave and swell forecast features will reflect the new slogan of OceanCast, "Before The Beach". In addition to these features, OceanCast will continue it's campaign to attract "surf reporters" that will provide daily surf reports for locations across the nation. With the current surge in visitors, OceanCast expects that it will feature more surf report locations than any other site on the Internet.

OceanCast is also planning more resource content for surfers. Beginning in June, several new column and reports will premier. These reports include the "Surf Town" column which will profile "surfing towns" on the east and west coasts. Town officials, and business owners in the town featured will write these columns. Feature articles by guest writers will be added to the site that will cover the topics that all surfers care about. Increased coverage of competitions will also begin in June.

Hurricanes will be covered through the Atlantic Hurricane Information Network, OceanCast's sister site which is devoted to hurricane information, coverage, and forecasting. Located at www.hurricanes.net, the Atlantic Hurricane Information Network has risen in popularity to be the third most-visited privately owned hurricane information site on the Internet.

When more revenue is generated by advertising sales, OceanCast may begin to co-sponsor surf competitions, and host surf cams around the country.

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