Cure Those Viral Music Marketing Blues

There's a new term spreading around the internet marketing
circles. It's called 'Viral Marketing', and it's spreading
faster than the flu.

The idea is marketing like a virus. You inject the virus
into the 'host' (aka the internet), and it duplicates itself
without further effort on your part.

In the internet marketing arena, Viral Marketing involves
giving stuff away. Most marketers give away eBooks
(electronic books) that have a few pages of valuable
information. The books are absolutely free and the
information is supposedly valuable enough that they
encourage you to give the books away free at your website,
and so on and so forth.

Bards have been doing this for centuries on a smaller scale.
That's where the whole idea of the 'hook' came from. We play
a song that sticks in our listeners' minds. They learn the
song and share it with their friends. The traditional folk
genre is rampant with music that was for the primal form of
Viral Marketing.

In the past century, there was a mutation on the original
virus. It took the form of Records, 8-Track, Cassettes, and
CDs. All have been very effective at infecting the populace.
That's where we have already started your Viral Marketing
campaign. But the real infection will begin next week.