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ShopServe.com, Cybersuf Team to offer unbiased e-shopping advice on 3web Network
Contact:
Jeff Richmond Carolyn H. Gaver
Cybersurf Investor Relations ShopServe.com
Tel. (416) 815-0700 ext. 232 Tel: (201) 784-5033
Fax (416) 815-0080 Fax (201) 784-5099
e-mail: jrichmond@equicomgroup.com email cgaver@shopeserve.com
SHOPSERVE.COM, CYBERSURF TEAM TO OFFER
UNBIASED E-SHOPPING ADVICE ON 3WEB NETWORK
ShopServe Content Available to 350,000+ Members of Canada's Second-Largest ISP
Unique Approach to B-2-B-2-C Services
Northvale, N.J., June 7, 2000 - ShopServe.com, a leading independent resource for unbiased information and advice on online shopping, and Cybersurf, Canada's second-largest Internet service provider, today announced a partnership to offer ShopServes e-shopping content and services to subscribers of Cybersurfs innovative, "free for life" 3web Network.
Under the agreement, ShopServes wide range of personalized e-shopping resources will be offered on a co-branded basis to the more than 350,000 members of the 3web Network. The 3web Network, Cybersurf's marquee product, is Canada's first free Internet and E-mail service. ShopServe.coms unparalleled resources, available on the 3web Network at http://my3web.shopserve.com, include expert Website reviews and advice, a smart search of consumer-rated merchants and information providers, and a variety of other consumer-related tools and services.
Were proud to welcome The 3web Network into the ShopServe.com affiliate network," said Ido Ganor, ShopServe.coms chairman and CEO. 3webs phenomenal growth speaks to Cybersurfs truly innovative approach to the consumer market, as well as to Canadian e-shoppers needs for the kinds of unbiased services ShopServe.com provides."
ShopsServe.com is yet another value added service that will prove to be an invaluable resource for current and future 3web users," added Paul Mercia, president and CEO, Cybersurf Corp. By
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offering our subscribers authoritative, unbiased, and trustworthy advice Cybersurf continues to be at the forefront of developing leading e-commerce solutions in Canada."
The agreement underscores ShopServe's emergence and unique approach to its role as a business-to-business-to-consumer (B-2-B-2-C) application service provider (ASP): The company provides and maintains unbiased, customized and co-branded Website content and transaction-related consumer services for online businesses, generating new advertising- and transaction-based revenue streams for those affiliate partners.
"Our substantial and growing content and Website database along with the modularity of our site enable us to create customized, unbiased shopping resource and advice sections for e-businesses practically overnight," noted ShopServe's Ganor. "By empowering consumers to make better online shopping decisions, these co-branded sections help our partner sites increase trust, build their audience, and boost commerce. The revenue-sharing structure of our business model-which extends to consumers as well as to our partners-makes it a win-win-win situation."
About ShopServe
Founded in 1998, ShopServe.com is a leading provider of independent, unbiased and personalized e-shopping content and related services that empower consumers to make smarter, safer online-shopping decisions. ShopServe.com draws on a vast database of consumer-rated online merchants and information providers. Its smart search capabilities, combined with unbiased expert site reviews and advice-oriented e-Guides, help users quickly find the Websites that best suit their needs and shopping preferences. ShopServe can be reached on the Web at http://www.shopserve.com.
About 3web
Cybersurf (CDNX: CY), via the 3web Network, gives its clients free Internet access in return for advertising space on the user's desktop. 3web is a proprietary software application that was
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developed by Cybersurf Interactive Media, a division of Cybersurf Corp. 3web offers subscribers
a powerful and secure portal to anywhere on the World Wide Web, as well as e-mail and e-commerce functionality, all at no cost to the user. Cybersurf is the first company in the world to develop absolutely free Internet access supported by desktop advertising. Employing a proprietary sprite animator, 3web can deliver targeted, television-quality ads to subscribers' screens in specially compressed files that download quickly. Launched in August 1998, 3web recently surpassed the 350,000-subscriber mark and is Canadas second-largest ISP. Cybersurf can be reached through the Internet at http://www.cybersurf.net. The 3web software can be downloaded absolutely free of charge at http://www.3isfree.com
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