TechTarget.com Acquires CentralXchange.com, Online B2B IT Equipment Auction

DEDHAM, Mass. (PRWEB) June 23, 2000 - TechTarget.com, creator of industry-specific search engines for IT professionals, today announced that it has acquired CentralXchange.com, an online marketplace that matches enterprise IT buyers and sellers through auctions and direct sales. The site currently has over $100 million of IT equipment available for sale.

The addition of CentralXchange.com to TechTarget.com's network of IT-specific search engines gives TechTarget.com's 1.4 million unique monthly visitors access to new and used enterprise IT equipment. The key benefit for IT professionals is a time- and money-savings which can only occur in a targeted online environment. The CentralXchange.com marketplace will be leveraged across TechTarget.com's network of IT-specific search engines, including SearchStorage.com, SearchWin2000.com, Search400.com and SearchASP.com.

"The addition of CentralXchange.com to the TechTarget.com portfolio gives IT professionals a tremendous advantage by offering enterprise-level equipment and products to them within the context of the targeted information they rely on to do their jobs and advance their careers. Auctions and exchanges are an efficient way to procure products - and equate to a time- and money-savings for our core audience, the busy IT professional," stated Greg Strakosch, CEO of TechTarget.com.

Chris Duncan, the founder of CentralXChange.com has joined TechTarget.com as Vice President of Exchange, reporting to Greg Strakosch. He will continue to work with leading computer manufacturers and resellers to help them capitalize on the highly focused buying environments that TechTarget.com has created. Mr. Duncan has 12 years experience as CEO of Regal Computer, a reseller and service provider in the Stratus market.

"In creating CentralXchange.com, our intent was to develop an environment that would allow IT vendors and buyers to cut through the clutter of a tremendously inefficient market. Bringing this capability to TechTarget.com's highly focused audience makes this a win-win," added Duncan. "IT vendors now have a cost-efficient channel to reach their target market, compared to the time-consuming and costly direct sales model they're used to. IT buyers will now be able to get multiple quotes to meet their business needs, instead of the typical '3 quotes form the last 3 VARs they did business with' - giving them more choice, and more control over the decisions they make. Improving the connection between buyer and seller in this $1 trillion marketplace is a huge opportunity."

About TechTarget.com
TechTarget.com operates a portfolio of industry-specific search engine sites, which fuse specialized search engines with editorial expertise to deliver relevant results and resources to IT professionals within specific vertical market segments. TechTarget.com was founded in 1999 as a spin-off of United Communications Group, one of the largest business-to-business information providers in the U.S.