Lessons in Transforming Brick & Mortar Businesses to the Dot-Com World

NEWS RELEASE
Contact:   Lisa Manganiello, Outrider
   541-617-5332
   lmanganiello@outrider.com
   www.outrider.com
Lessons in Transforming Brick & Mortar Businesses to the Dot-Com World

Matt Straznitskas, CEO of Outrider North America, to present a behind-the-scenes look at bringing a traditional business online at Marketing Weeks Health Online" Conference in Central London, Thursday, June 29th

FARMINGTON, CONNECTICUT, June 15, 2000 What does it take to successfully bring a traditional brick and mortar retailer to the dot-com world? Matt Straznitskas, CEO of Outrider North America will share his insights and industry experience in online strategy and branding at Marketing Weeks Health Online" conference in Central London on Thursday, June 29th.

Straznitskas will provide a behind-the-scenes look at a full-cycle online business launch based on a case study of his work with familymeds.com, the online pharmacy site for Arrow Pharmacy & Nutrition Centers. Launched in August, 1999, familymeds.com has quickly become one of the top rated pharmacy sites on the web, competing head to head with Planetrx.com and Drugstore.com.

In his presentation, Straznitskas will address issues including the importance of understanding the market environment, a strategic assessment of the business model, branding and identity development, technical design, and marketing strategy.

Straznitskas is recognized internationally as a leading web innovator and strategist, and is the author of Mastering PhotoShop 5.5 for the Web.

To register for Health Online or for more information, call 020-7970-4770.

Outrider is a global interactive agency providing truly integrated solutions for online business. The company has more than 250 employees and offices in 11 countries, with North American headquarters in Farmington, Connecticut, and global headquarters in London. Outriders clients (U.S.) include familyMeds.com, art.com, Bridgestone-Firestone, Bank of America, Citicorp, icollector, and Warner-Lambert.

For more information, visit Outrider online at www.outrider.com, or call 860-674-9100, or fax at 8602841058.
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