causeLink.com Gives Back to Nonprofit Organizations Through an Innovative, Online Auction Network

Contact:
Amanda Pauley         
Fletcher Martin Ewing Public Relations
(404) 720.8222   
apauley@fmeonline.com
Karen Jolles
causeLink.com
(770) 446.5678
kjolles@causelink.com
               
causeLink.com Gives Back to Nonprofit Organizations Through an Innovative, Online Auction Network

(ATLANTA, GA -- June 14, 2000) Nonprofit organizations can now generate incremental revenues 24-hours a day, 365 days a year via causeLink.com, a private online auction network. causeLink eliminates the enormous amounts of time and energy expended with live auctions by providing nonprofits with a simplistic, turnkey online auction network that hopes to raise more than $100 million for nonprofits in the next five years.

By simply visiting the Web site of a causeLink nonprofit partner, consumers are lead directly into an auction where up to 15% of consumers purchases benefit the selected organization. Launching this site marks the emergence of a new type of Internet shopping," said Dan Lipson, chairman and CEO of causeLink. Our research shows that the top 50 charity Websites receive more than 300 million visits annually and that more and more consumers are shopping via the Internet. causeLink simply combines these two endeavors in one seamless step."

To date, the growing list of national and local nonprofit partners includes the American Cancer Society, the Arthritis Foundation, March of Dimes, Paralyzed Veterans of America, The Georgia Conservancy and the World Wildlife Fund.

"The Georgia Conservancy is pleased to be working with causeLink to give Conservancy members and friends another option for supporting the Conservancy's work," said Rob Smulian vice president of planning and development. causeLink's turnkey auction resource is a wonderful way to give current supporters something fun and exciting to explore while at the same time expand our constituent base and benefit the Conservancy."

In addition to benefiting from a new, unrestricted revenue stream, nonprofits experience increased Web traffic, while building their database for future marketing efforts by obtaining the names and email addresses of auction participants.

"The American Cancer Society is pleased to be joining with causeLink to offer an exciting and easy way in which people can support the fight against cancer," said Kristen Solt, National Project Director for the Society.

causeLink.coms ever expanding list of marquee merchandise partners includes Panasonic, Sharp, Design Toscano, Cabelas, Lizell, Backroads, Learn & Play, Museum of Jewelry and Lilliput Motor Company. And, while consumers are enjoying a vast selection of premium items, merchandise partners are privy to a new sales channel, a growing database with a new source of qualified buyers, higher merchandise recovery rates and causeLink.coms turnkey order processing.

There are so many affiliates contacting me on a daily basis, all with the same method of operation," said Mike Stopka, president of Design Toscano, a causeLink merchandise partner. However, with causeLink, I was very surprised and extremely pleased as they have an Internet strategy that is totally unique. This opportunity gives me piece of mind and allows me to be aggressive when ordering my product knowing that this partnership provides me with an additional opportunity to move my merchandise. It truly is a win-win situation for all."

Founded in 1999, causeLink.com is a private, online auction network through which consumers can purchase a variety of superior brand name goods while giving to the charitable cause of their choice. To date, causeLink.com has received $1.5 million from local angel investors and $3.0 million in venture funding led by Jouko Rissannen, managing partner of Finn Partners.

For more information on causeLink, visit the site, www.causelink.com or call (770) 446.5678.

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