DIYonline.com Unveils Next Generation Web Site for DIY'ers

FOR IMMEDIATE RELEASE
August 1, 2000       

Media Contact: Richard Adkins
Phone:         859-272-2606

TUCSON, AZ, August 1, 2000 - DIYonline.com, the Internets premier custom home improvement project design site and virtual community for Do-It-Yourselfers, today delivered a complete redesign of their online presence with a host of graphic enhancements and user-friendly upgrades to their Web site at www.DIYonline.com.

The redesign is much more than just a new coat of paint, although focus groups have called the colorful new interface visually stunning" and indicated that the new look is much more aesthetically-pleasing than the original site design, which had been in place since the sites launch in March of this year. In addition to incorporating individual color schemes for each specialty section and several other notable style changes, site visitors will find the navigational toolbars and aids much more intuitive-based and easier to operate, making the site much easier to move around in and allowing them to instantly find what they are looking for.

The new DIYonline.com Web site is an integrated channel of our total marketing and branding efforts which are focused squarely on the more than 120 million Do-It-Yourselfers in this country alone," said Michael H. Heisler, President and CEO of DIYonline.com. By listening to what both our members had to say and focusing on our marketing partners objectives, we have created a very useful and practical experience, as well as successfully conveying DIYonline.coms distinct online personality and brand platform."

Some of the redesigned navigational tools found on the site includes a new shortcut bar for returning site members which provides instant hot-button" access to previous design projects, how-to guides" and articles related to their specific areas of interest and quicker log-in access to the site. Subscribing community members will find the redesigned site very user-friendly as they will be required to enter log-in information only once and the technology platform will remember their information credentials each time they log on afterwards.

One thing that hasnt changed is the powerful design tool software that DIYers have grown to know and love and which can only be found on our site. With the addition of Bath Designer and Fence Designer expected to be released at the National Hardware Show in Chicago later this month, we continue our commitment to having the most comprehensive design tools available on the internet." added Heisler.

We think that the new site design will make it easier for visitors to find exactly what they are looking for and that it also helps bolster our claim to becoming the online portal for consumers every home-improvement need," Heisler said.

About DIYonline.com

DIYonline.com offers Do-It-Yourself consumers state-of-the-art, customized, home project design software, free of charge online. Using the web site, visitors can custom design decks, gazebos, sprinkler systems, kitchens and baths, and many more projects with the click of a mouse. After the specifications are entered by the consumer, DIYonline.com presents them with 3-D drawings of the project, easy to follow step-by-step directions and a complete list of required materials. A list of local retailers where the products can then be purchased within the consumers local area is also provided. The company recently began a pilot program in test markets in the Midwest U.S. that will soon give consumers the ability to order the products online and have them delivered directly to their home or business.

DIYonline.com is a privately held company with headquarters in Tucson, Arizona and a sales and marketing office based in Lexington, Kentucky. The site is quickly becoming a global virtual community for DIYers worldwide with the companys proprietary software tools currently serving more than 100 thousand registered users in the United States and worldwide. The site is currently averaging more than 1.5 million page views per month, with registered users creating more than 10,000 separate design projects each month.
# # #

All product names, logos and Design it Yourself. Do it Yourself. "
are registered trademarks of DIYonline.com.