"Heart Failure" Exceeds 40% in Exercise Programs

News Release      News Release      News Release

To:      All Media
From:      Heart Set on Fitness      
Date:       August 1, 2000
Contact:   Robert MacPhee   
Phone:    1-800-528-0991

"Heart Failure" Exceeds 40% in Exercise Programs

Encinitas, CA August 1, 2000: "Im not talking about that blood-pumping organ in your chest, Im talking about your emotional, spiritual, lifes-purpose heart! Get your 'heart set on whats most important to you and youll achieve your goals." This is the foundation of the concepts Robert MacPhee teaches in his new company, Heart Set, Inc. His first product is an audio program called Heart Set on Fitness which teaches people how to easily connect an exercise goal to something more important than the typical reasons we think of.

Fitness facilities are experiencing an average attrition rate exceeding 40%. Research is proving that this has everything to do with the level of commitment people start with; its a "failure of the heart." MacPhee believes that the proven principles of personal achievement, the same kind of life changing material found in popular "self-help" books of authors like Napoleon Hill, Stephen Covey, Deepak Chopra, and Tony Robbins, could make all the difference in the world for those embarking on an exercise plan.

Using his first-hand knowledge of this material and with input from other experts in the field, MacPhee has chosen three principles specifically targeted to the issues people face when starting to exercise. "Heart Set on Fitness" is an inspirational program that uses an upbeat conversational style to give those establishing an exercise plan the vital information they need to keep their "heart" in it! The program includes a tape or CD, goal setting workbook, affirmation card, and free on-line assistance. "Heart Set on Fitness" is currently being used in health clubs and corporate fitness facilities. It is available to the public through the companys web site, www.heartset.com, or by calling (800) 528-0991.

Robert MacPhee can be reached at (800) 528-0991 or robert@heartset.com

Heart Set, Inc. P.O. Box 232155, Encinitas, CA 92023
Phone: 760/632-4909 * Fax: 760/632-0909
Lasting success requires more than just having the right mind-set!