Play Your Price Site, PricePlay.com, Appoints VP Business Development

FOR IMMEDIATE RELEASE

CONTACT:
John Goodale
PricePlay.com
Phone: 714-838-2278 ext. 24
jgoodale@PricePlay.com

Play Your Price Site, PricePlay.com, Appoints VP Business Development

TUSTIN, CA -- August 2, 2000 -- PricePlay.com recently announced that John Goodale has been named Vice President of Business Development.

Goodale was formerly Director of Business Development of SegaSoft Networks, Inc. (San Francisco, CA), where he was responsible for driving membership growth behind Segas popular on-line game network, HEAT.NET. He helped grow HEAT membership from 300,000 members to over three million, and helped establish programs that propelled site traffic to over half-a-million unique visitors per month. He concurrently functions in business development capacities for Sega of America Dreamcast, Inc., developing alternative licensing models for Segas Dreamcast videogame system.

Wayne Lin, CEO and founder of PricePlay.com, noted, "John is a strategic addition to the PricePlay team. His extensive knowledge of the software entertainment industry will bring new perspectives, ideas, and opportunities that will benefit our on-line programs. Additionally, his experience in developing on-line communities will no doubt help us achieve our long-term growth objectives, and establish PricePlay.com as the pre-eminent dynamic pricing destination on the Internet."

During Goodales 12-year career in the computer entertainment industry, he has driven business development efforts and excelled in developing unique licensing models for intellectual property in the United States, Europe, and Japan. He is fluent in Japanese, and has extensive overseas experience. We look forward to Johns insight as we grow our business internationally," Lin says.

About PricePlay.com

PricePlay.com launched earlier this year, and is a unique mix of popular internet technologies: dynamic pricing and games. The new venture offers the opportunity for shoppers to play their way to big discounts by combining conventional online shopping with Internet game technology. PricePlay.com already boasts over one million items for which consumers can "Play your Price!" With its unique patent-pending business process and technologies, PricePlay promises to be a major competitor to existing e-commerce sites.

PricePlay.com is the first ever Play Your Price!" site on the Internet. A wide range of products is available on the site: electronic goods, books, music, toys, travel, jewelry, antiques, and so on; additional commerce partners are being added to the site weekly. Shoppers are able to compete for the best possible price on a huge range of items by playing scores of online games. For instance, in the Basketball game, the more baskets scored -- the bigger the discount. The rock bottom prices available and the fun of the games should have a significant impact on the online auction and on-line entertainment industries.

The company has secured multi-million dollar institutional funding, and is poised for explosive growth in this unique e-commerce space.

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