EFFECTIVE NEW WEAPON NOW AVAILABLE IN THE BATTLE FOR GOOD ORAL HYGIENE AND FRESHER BREATH

               From: Joe L. Slade, Jr.
                  512 267 7375
                        jslade@flash.net

EFFECTIVE NEW WEAPON NOW AVAILABLE IN
THE BATTLE FOR GOOD ORAL HYGIENE AND FRESHER BREATH.

HOUSTON, TEXAS (August 1, 2000) . . . dk Worldwide Enterprises, Inc. today announced the U. S. clinical market introduction of its "best in class" REFRESH!
Tongue Cleaner, according to Mr. Romain Kapadia, president and co-founder. This effective, easy-to-use, stainless-steel product is the major fighter of both intermittent and chronic bad breath (halitosis), a serious oral hygiene problem suffered by as many as many as 300 million Americans each day.

"The problem of bad breath originates, not in the digestive system, but in the accumulation and growth of bacteria on the back surface of the tongue according to scientific studies," Kapadia said. "Daily tongue cleaning reduces oral bacteria that cause bad breath and plaque by 75% compared to 25% from brushing alone," he added.

Dentists, dental hygienists and halitosis clinics worldwide recommend tongue cleaning daily as part of an effective oral hygiene program. And, in an article published in Glamour magazine, Dr. Richard Price wrote "tongue cleaning is the next generation in oral hygiene." In 1999, U. S. consumers spent approximately $8 billion on oral hygiene, and almost $1.2 billion just to mask this odor with mints, mouthwashes and gum.

The REFRESH! Tongue Cleaner is manufactured of the highest-quality stainless steel and is more hygienic than silver, copper and other cleaners. This model has been specifically engineered to maintain its shape, remove more bacteria and be safer than other cleaners. Dentists and hygienists may easily make the REFRESH! Tongue Cleaner available to patients at a very modest price or as part of the professional fee structure.

From its headquarters in Houston, Texas, USA, dk Worldwide Enterprises manufacturers, markets and distributes its REFRESH! Tongue Cleaners to dental health practitioners, wholesalers and retailers for effective and safe use by consumers in all age groups. For more information, please visit the industry-leading and informative dk Worldwide web site at www.RefreshYourBreath.com.

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For additional information, please contact:
Mr. Romain Kapadia      or       Mr. Ajay Dhingra
rdkapadia@aol.com                         ajdhingra@aol.com