NetZero and Amazing Media form Strategic Alliance

FOR IMMEDIATE RELEASE

At NetZero:
Liz Gengl, VP of Public Relations
(805) 418-2076    egengl@corp.netzero.net
At Amazing Media:
Gina Hoagland, Director of Corp. Communications
(703) 246-9640, x271 gina@amazingmedia.com

NETZERO AND AMAZING MEDIA FORM STRATEGIC ALLIANCE
Alliance Will Enable Local Businesses to Create and Target Rich Media TransActive Advertising on 'Self-Serve Basis

August 17, 2000 -- Westlake Village, Calif. And Fairfax, Va. -- NetZero (Nasdaq: NZRO), a leading provider of advertising- and commerce-supported Internet access, announced today that it has entered into a strategic alliance with Amazing Media Inc., creators of a proprietary rich media-based ad development system. When used in conjunction with NetZeros zCast targeting technology, the Amazing Media System will enable small businesses to plan and implement rich media advertising campaigns targeted to their local communities.

This is the third strategic alliance announced by Amazing Media since May. NetZero joins b2bstores.com and eCongo.com as online allies that will integrate co-branded interactive advertising services for their members and users.

The alliance will make Amazing Medias patent-pending, TransActive Ad and Media Manager technologies available to local and regional small businesses, the majority of which do not currently advertise on the web.

Amazing Medias proprietary technology is designed to help small businesses capture a percentage of the multi-million dollar online spending. The technology will enable thousands of local advertisers who currently advertise in the yellow pages and newspaper classifieds to migrate their ad campaigns to the Web. Using the Media Manager co-branded site, potential advertisers can use a do-it-yourself system to create, target, schedule and track the results of fully transactional rich media ads. Amazing Media will build, host and manage the customized service for NetZero, and provide access to the Amazing Media Network of affiliated sites.

Our strategic alliance with Amazing Media represents a significant move to attract and serve local advertisers and small businesses, a historically underserved population," said Mark R. Goldston, Chairman and Chief Executive Officer of NetZero. Now, local businesses can target their customers locally -- precisely and cost-effectively on the Internet."

Millions of small businesses are looking for an easy, cost-effective way of advertising online," said David Geller, President and CEO, Amazing Media. By partnering with NetZero, we can fill this need. Just like NetZeros service, Media Manager is easy to use and results in a quality experience. This alliance puts the power of advertising and direct marketing directly into the hands of advertiser. Amazing Media seeks to be the online advertising solution for the small business market."

About Amazing Media, Inc. (http://www.amazingmedia.com)
Founded in 1998, Amazing Media is a Fairfax, Va.-based, online direct marketing company that is backed by institutional investors, which include Draper Atlantic and Draper Fisher Jurvetson. Its proprietary technology, the Amazing Media System, empowers small business advertisers who wish to create, serve, edit, and track powerful, feature-rich, TransActive Ads easily and at minimal cost. Amazing Media is a member of the Truste program.

About NetZero, Inc.
NetZero, Inc. is a leading provider of advertising- and commerce-supported Internet access offering a broad range of interactive marketing, research and measurement solutions. NetZero offers consumers free access to the Internet, free e-mail and customizable navigation tools that provide "speed dial" to key sites on the Internet.

Through proprietary technologies, NetZero offers advertisers unique targeting capabilities through numerous online advertising and sponsorship channels. The companys CyberTarget division offers marketers and advertisers mass-scale, online market research and measurement services. NetZero is a Cisco Powered Network, providing its access services to approximately 5 million registered users in 4,000 cities across North America. For more information about the company or to download the software, please visit www.netzero.net. To obtain a CD, please call 1-800-DEFENDER.

This announcement may contain forward-looking statements that involve risks and uncertainties. Actual results may differ materially from the results predicted and reported results should not be considered as an indication of future performance. The potential risks and uncertainties include, among others, NetZero's ability to develop, market and sell new products and services; its unproven business model and limited operating history; the company's ability to grow its user base, generate advertising revenues and decrease telecommunications costs; the effects of competition for users and advertisers; the loss of key customers; technological problems or developments; and governmental regulation. More information about potential factors that could affect the company's business and financial results is included in the company's Form 10-Q and other filings with the Securities and Exchange Commission (http://www.sec.gov) including (without limitation) information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors." NetZero®, Defenders of the Free World, the NetZero® logo, zCast and The ZeroPort are trademarks of NetZero, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

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