Sales and marketing executives from The Boston Globe and The New York Times are named to two key positions within the New England Newspaper Group

   Two sales and marketing executives from The Boston Globe and The New York Times were named today to key positions for advertising and circulation within the New England Newspaper Group.
   The New England Newspaper Group is a unit of The New York Times Company and brings together selected marketing and financial programs of the Worcester Telegram & Gazette, The Boston Globe, and the Globes two subsidiaries, Globe Specialty Products and Community Newsdealers. The New York Times Company is the parent company of the Globe and the Worcester Telegram & Gazette.
   Mary Jane Patrone, senior vice president of sales and marketing at the Globe, will assume the added title of senior vice president of sales and marketing for the New England Newspaper Group. She will be responsible for all advertising sales and services, marketing and promotion.
   Yasmin Namini, vice president of circulation marketing at The New York Times, will become senior vice president of consumer marketing at the New England Newspaper Group and senior vice president of circulation at the Globe. She will be responsible for all circulation sales and services.
   We are proud that the Globe is the dominant mass medium in New England and we intend to keep it that way," said Richard H. Gilman, who serves both as publisher of the Globe and as president of the New England Newspaper Group. At the same time, the trend in media today is to serve the specific needs and interests of readers and advertisers. We believe there are multiple opportunities of this kind to be filled in eastern Massachusetts. The Globe provides a strong foundation and network of services, but it is just a starting point.
   Given the magnitude and the potential, it is important that we fill these posts with individuals of the highest caliber,"Gilman said. I am extremely pleased that Ms. Patrone and Ms. Namini have agreed to take on these assignments."
Patrone and Namini will report to Gilman in their roles at the New England Newspaper Group and to William Huff, president of the Globe, in their roles at the Globe. They will also work closely with Bruce S. Bennett, publisher of the Worcester Telegram & Gazette.   
Patrone joined the Globe in 1976 and has served in a number of sales promotion and marketing functions, including Vice President of Marketing, Director of Development and Planning, and Public Affairs Manager. She is a graduate of Mount Holyoke College.
   Namini comes to the Globe from The New York Times, where she was Vice President of Circulation Marketing. She joined the Times in 1984 and has served in every area of the circulation department, including operations, single-copy sales, consumer marketing, home delivery, sales development and planning. From 1986-1989, she managed the Times home-delivery office in Boston. She has a bachelors degree in psychology from the University of Maryland and a masters degree in applied statistics from Villanova University.
The Boston Globe is a wholly-owned subsidiary of The New York Times Company (NYSE: NYT), a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Companys core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
The Company, which had 1999 revenues of $3.1 billion, publishes The New York Times, The Boston Globe and 22 other newspapers; publishes four magazines, including Golf Digest; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and NYToday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.
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Contact: Richard P. Gulla, public relations director, 617-929-3288 gulla@globe.com
For release on receipt August 17, 2000