PRESIDENT OF SOUTH BEACH COFFEE COMPANY ACCEPTS A POSITION AS AN ADJUNCT PROFESSOR OF MARKETING AT SAINT THOMAS UNIVERSITY.

DATE: AUGUST 10, 2000

CONTACT: 305.576.9696
HAGAI@SOUTHBEACHCOFFEE.COM                        
                                                                                                    
FOR IMMEDIATE RELEASE

PRESIDENT OF SOUTH BEACH COFFEE COMPANY ACCEPTS A POSITION AS AN ADJUNCT PROFESSOR OF MARKETING AT SAINT THOMAS UNIVERSITY.

MIAMI BEACH, FLORIDA- August 10, 2000
Miami Beach-based South Beach Coffee Company is proud to announce that its president, Hagai Gringarten, has accepted a position as adjunct Professor of Marketing at St. Thomas University in Miami, Florida.
I am excited to have an opportunity to give back to the community," says Hagai Gringarten, President of South Beach Coffee Company. I am going to combine disseminated knowledge with classroom discussion and actual operational experience through a guest speaker program." Mr. Gringarten anticipates that the speakers will provide the students with an insider view of business management in general and specific marketing operations from their organizations and industries. Planned speakers include a CEO of a major publicly-traded company, a Vice President of a Fortune 500 company, an assistant District Attorney, and a senior executive of a large U.S.
In addition to his job at St. Thomas University, Mr. Gringarten will remain fully dedicated to South Beach Coffee Company. Mr. Gringarten added, I am committed to make the marketing courses a very interesting learning experience. I hope to enhance the students experience at St. Thomas University as well as my own, and do my share to make a difference in their lives, while helping them prepare for a successful career."
Hagai Gringarten who recently co-authored the book Over A Cup of Coffee," holds an MBA in Marketing and BBA in International Finance from the University of Miami. He is president of South Beach Coffee Company.
St. Thomas University is a private, coeducational institution of higher learning sponsored by the Roman Catholic Archdiocese of Miami, and is the largest Catholic university in Florida. St. Thomas University offers quality undergraduate, graduate, law and professional studies programs. Reflecting the University mission, it places an emphasis on lifelong value-oriented education.
South Beach Coffee Company is a roaster, retailer and wholesaler of high quality coffees, based in Miami Beach, Florida. South Beach Coffee Company sells whole bean and ground coffee through its specialty sales department, direct marketing business, supermarkets and other retailers.