CPAguru.com Wins Web Star Award

FOR IMMEDIATE RELEASE           Contact: Jack Levin
jack@cpaguru.com
http://cpaguru.com
CPAguru.com Wins Web Star Award

SAN FRANCISCO, AUGUST 28, 2000-CPAguru.com has just received the Web Star Award from Electronic Accountant, the leading online accounting publication (www.electronicaccountant.com).

We are honored to receive this acknowledgement of our innovative program and service to the industry," says cofounder and Chief Technical Officer Jack Levin. Although we went online late in 1999, we already have 1200 accountants ready to offer their services through our auction site and are in the midst of planning our second campaign."

Levin was inspired to establish CPAguru.com (www.CPAguru.com) by his own search for the right accountant for a previous business he had founded. How do you know if a person is the right one for you?" he conjectured. CPAguru tests registrants and post the scores for all to see. Besides that, buyers have the opportunity to post their evaluations of service providers."

Benefits for Employers

CPAguru is a boon to employers as well. A partner in a midsize, prestigious accounting firm lamented that companies like his may serve as farm teams for newly minted CPAs on their way to the Big Five. CPAguru makes the process of finding new hires five times less costly than it would be if recruiters were retained.

Another benefit to employers is that firms can exchange excess capacity. When one accounting firm has a project that will soon end, its administrator can check in with colleagues at CPAguru.com to see who is hiring.

Benefits for Job Seekers

The site is helpful to accountants, also. The efficient and effective exchange of excess capacity among accounting firms means less down time for accounting professionals who answer the call for outsourcing or contract employment.

In addition to mining the site for RFPs, accounting firms and Individual practitioners can post their qualifications, references, customer evaluations and rates. Each member of CPAguru is provided with a website and other resources necessary to make an excellent presentation to prospective clients.

Benefits for Customers

Levin explains, We facilitate work exchanges between accounting companies plus integrated, personalized website development. We have an engine, CPAquiz.com, that will let an accountant answer general accounting questions, save the results, and make them available to the public. These results will help prospective customers make informed decisions."

Like many web-based firms, CPAguru is redirecting its focus from the slowing business-to-consumer market to the business-to-business market. The company is facing a major challenge. A recent study of more than 200 US organizations by International Data Corp. revealed that accounting professionals are among the most sophisticated and avid consumers of technology. CPAguru is targeting midsize firms of up to a hundred employees, as well as independent practitioners.