Strategic Data Corp. Forms Strategic Alliance With Bigfoot Interactive To Create Personalized Email Campaigns That Make A Bigger Impression

FOR INFORMATION CONTACT
Strategic Data Corp., Santa Monica
Kate Winegar: (310) 264-5850   
Email: kwinegar@strategicdatacorp.com

PRESS INFORMATION CONTACT
Young Company, Santa Monica
Lisa Osborne: (310) 899-3370
Email: LOsborne@youngcompany.com

Real-time web personalization software ensures that email and electronic messaging content is more targeted to consumer interests.

SANTA MONICA, CALIF. -- August 29, 2000 -- Strategic Data Corp., provider of real-time web personalization and marketing analysis tools for Internet companies, has forged a strategic alliance with Bigfoot Interactive, a leading direct e-Marketing services company, to increase the relevancy of email programs to consumers.

Bigfoot Interactive helps its clients to cultivate customer relationships and build brand awareness using permission-based, personalized email marketing," explained Lee Cooper, Strategic Data Corp.s chairman and CEO. Our PerfectClerk software, aligned with Bigfoot Interactives e-Marketing strategy, execution, customer relationship and campaign management software, will further refine the segmentation and targeting of email content. Both companies clients will now be able to create consumer dialogues that are targeted from inception and contain messages that are continually refined based on the consumers segment group, preferences and responses."

Using customer segmentation, real-time preference and transaction analysis, and incremental learning, PerfectClerk is able to deliver the best possible content, advertisements and product recommendations to consumers. The transparent rules that are created during the analysis process allow for the generation of more targeted and personalized email programs. PerfectClerk determines not only which type of customer to target, but also what message to use in the email.

This combined solution will allow our joint customers to develop sophisticated, customized real-time e-marketing programs based on end-users interests and behavior patterns," Cooper added.

PerfectClerk also provides in-depth, up-to-the-minute reporting and business intelligence, allowing marketers to track, analyze and alter their campaigns when necessary.

The availability of this real-time business intelligence will allow marketing managers to spend more time creating strategies and planning promotions instead of analyzing data.

We are excited to have Strategic Data Corp. join our Generation E Network. The major key to e-Marketing success is leveraging powerful analytics to align content to customer preferences, to remove inefficiencies and to improve performance and ROI. Bigfoot Interactives direct e-Marketing services have a proven track record of helping marketers succeed, and we feel that our combined offerings are the clear choice for personalized customer interactions through email and other electronic channels," said Jim Hoffman, CEO & co-founder of Bigfoot Interactive.

New York-based Bigfoot Interactive (www.bigfootinteractive.com) is one of four companies to join Strategic Data Corp.s Partnership Program since its launch on August 1, 2000 (www.strategicdatacorp.com). Strategic Data Corp.s other three partners -- Openpages, Stario and e-Marketing Partners -- are Internet content management, CRM, and online marketing solutions providers.

About Strategic Data Corp.

Headquartered in Santa Monica, Calif., Strategic Data Corp. provides real-time, target marketing software to acquire, convert, keep and grow customers. Its full-cycle solution segments customers and learns their preferences in real time, delivering actionable business intelligence. The company offers a complete customer targeting solution, including modules for real-time product recommendations, advertisements, content and customer acquisition programs. Strategic Data Corp. is backed by Smart Technology Ventures, J Net Venture Fund I, Constellation Ventures and a group of private investors through Ziffren, Brittenham, Branca and Fischer. For more information on the company and its products, check out its website at http://www.strategicdatacorp.com.

About Bigfoot Interactive

Bigfoot Interactive is a direct e-Marketing services company that specializes in strengthening and maximizing customer relationships through email. The company caters to the needs of innovative marketers, leveraging five years expertise in building more than 10 million successful online relationships within the Bigfoot
International family, Bigfoot.com and Neoplanet. Current services and products include campaign management and personalization applications, analytics, e-
Marketing strategy, opt-in list services, creative services and rich media, and high-volume email delivery. In order to create, manage and deliver to its clients a broad
array and seamless integration of email marketing applications and services, Bigfoot Interactive created the Generation E Network. Strategic alliances within the Generation E Network include Acxiom® Corporation (NASDAQ: ACXM), LivePerson (NASDAQ: LPSN), Modem Media (NASDAQ: MMPT), Promotions.com (NASDAQ: PRMO), Personify, Primary Knowledge, RadicalMail and Strategic Data Corp. For additional information about Bigfoot Interactive, visit the companys website at www.bigfootinteractive.com.

# # #

PerfectClerk and Translating Analysis into Action are trademarks of Strategic Data Corp. Patents pending. Generation E and Bigfoot Interactive are service marks of Bigfoot International, Inc. Openpages is a trademark of Openpages, Inc.

Editors Note:

If you would like to meet Lee Cooper, Strategic Data Corp.s chairman and CEO, he will be holding a press conference at 4:00 p.m. on Tuesday, September 12 at Internet Commerce Expo, Room K, San Jose Convention Center, San Jose, Calif. Please RSVP to losborne@youngcompany.com.