Etronics is...Plugged Into the World of Electronics

August 28, 2000
Etronics.com launches new site.
New York-based online electronics retailer etronics.com quietly launches new website and boosts the standard for online customer satisfaction.
New York, NY, August 27, 2000 - Etronics.com unveils new logo and revamps site today to better reflect the growing array of consumer electronics they now offer. Our site underwent a complete redesign to provide consumers with the best shopping experience possible," executive VP Alex Rivera says of the companys new site enhancements. Etronics empowers shoppers with access to extensive product selection and thorough product information supported by a fast and easy to navigate site."
Mayer Balser, etronics founder and senior partner, says site performance and speed has significantly improved. Were receiving positive feedback about the new site enhancements ranging from 'extremely friendly to 'logically organized," he says.
Etronics.com will participate in its third online holiday shopping season demonstrating they already have the infrastructure in place to sell and deliver competitively. Rivera says etronics is successful thanks to a strong business model and controlled spending early on. We have been fortunate to avoid the pitfalls presently afflicting e-commerce companies by maintaining a lean organizational structure and by implementing prudent financial decisions," he adds.
Now, with the new site features activated, Balser reaffirms the key feature that will set etronics apart from the rest of the pack. We have a fresh new look but our commitment to customer satisfaction remains unchanged." Balser says.
Company Information
Etronics.com, is privately owned and has built its reputation as a leading online retailer of consumer electronics and small appliances by providing shoppers with a wide assortment of top brands at very affordable prices. Great selection of products at great prices is the primary reason customers choose etronics for their on-line purchase decisions over and over again.
Etronics is positioned as the destination site for the latest technology in consumer electronics products and related items. The video products section is chock full of camcorders, DVD players and televisions from among the top brands in the industry as well as the latest digital imaging products such as digital still cameras, digital camcorders, and scanners.

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Etronics launches new site

Etronics immense selection extends beyond video to include personal audio products (MP3 players, boom-boxes, portable CD players and radios) and home audio products (amplifiers, tuners, mini-systems, receivers, speakers) including the latest home theater systems. The camera section is complete with 35mm, APS and SLR cameras backed by a broad range of accessories such as lenses, filters and cases. The new home office and communications section includes a vast array of cordless telephones, answering machines, digital copiers and fax machines. Now you can choose from over 50,000 movie and music titles to complement that purchase of a DVD player, VCR or CD player.
Etronics was among the first to harness the power of the Internet for online sales of consumer electronics by combining the convenience of 24-hour Web access with modern retail merchandising systems. Using warehouse and transportation management systems to cost-effectively integrate logistics operations including transportation, storage and distribution, and shipment tracking, Etronics controls product flow and provides the ability to track and locate any given product at any given time so that orders are shipped quickly and accurately - raising customer service to a new level.
The in-house sales department at 1-800-323-7669 consists of product specialists who can assist shoppers with their purchase decision. To further assist you in making an informed decision you can obtain feedback from current product owners (Customer Reviews).
Our customer focus continues after the sale. You'll always know where your package is through our on-line UPS tracking system or call our in-house customer service department at 1-800-541-1490 to assist you in resolving any order-related issues.        
Etronics owns and operates a state-of-the-art 100,000 sq. ft. warehousing and distribution facility filled with inventory from the most recognized manufacturers such as Panasonic, Sony, JVC, Toshiba, Hitachi, Aiwa, Sharp, Samsung, Sanyo, Fisher, Pioneer, JBL, Advent, Olympus and Nikon as well as many others.

Etronics is...Plugged Into the World of Electronics

For more information, contact:
alexr@etronics.com
31 Essex Street
New York, NY 10002
T: 212-475-2450 Ext. 2220
F: 212-475-3904
www.etronics.com