Serious Collector partners with eidea

FOR IMMEDIATE RELEASE

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EIDEA TEAMS WITH THE SERIOUS COLLECTOR TO DELIVER THE MOST POWERFUL ANTIQUES AND COLLECTIBLES EXCHANGE ON THE INTERNET; SERIOUS COLLECTOR OFFERS PREMIER DEALER PACKAGE
   

CINCINNATI, OH: August 25, 2000 - eidea, a New Economy business consulting firm has partnered with The Serious Collector, an online community for serious collectors and professionals in fine arts, antiques, and enduring collectibles, to assist in the development of the next phase of the Company.

The partnership will enable The Serious Collector to continue their development and marketing as eidea will focus upon operational guidance, financial strategy and brand development. "We're serving serious art and antiques collectors and dealers left out of the garage-sale auction sites, and our partnership with eidea will afford us the opportunity to expand at unprecedented levels," says Beverly L. Seyfert, Chief Executive Officer of The Serious Collector.

"We believe that The Serious Collector can have the same market impact as eSteel has achieved in the metals industry, because many of the same market inefficiencies and challenges associated with understanding deployment of complex technologies remain the same, " says Antonio Ragio, Chief Executive Officer of eidea. Mr. Ragio continues, " TSC brings a broad spectrum of technology and operational applications to bear at minimal expense to the dealer constituency."

"While The Serious Collector faces serious challenges from independent components of the supply chain, the nature of their application offering is superior to that of any links within the chain," said Mr. Ragio. "This has been clearly recognizable in the achievements The Serious Collector has made over the past 16 months and eidea is excited about the viability of this New Economy Exchange."

As part of their ongoing service expansion, The Serious Collector is offering a new "Premier Dealer" membership. This commission-based membership combines a set of most-wanted sales and traffic tools, including free image hosting, thumbnails, featured placements, and traffic reports. "Our members are professionals who know the value of having their merchandise stand out from the crowd", says Tracey A. Lake, Chief Marketing Officer of The Serious Collector. "Our Premier membership allows us to offer these most-wanted features in a comprehensive package, rather than individual for-fee components. Since the program is commission-based, members can use these features on existing inventory, and pay for them as their sales increase."

About The Serious Collector, Inc.

The Serious Collector is a marketplace exchange for dealers who are seeking to augment their online presence and share in back office operations and discerning collectors looking for quality items from reputable sources. The Serious Collector launched April 1, 1999, and has aggregated more than 200 dealers with over 50,000 items in inventory. The Serious Collector is headquartered in San Francisco, CA. For more information regarding The Serious Collector visit the web site at www.seriouscollector.com , email sales@seriouscollector.com, or call 415. 386.4100

About eidea, LLC

eidea is a business strategy and technology development consulting company that assists small and middle market privately held companies in maximizing the value of their opportunities and overcoming the numerous challenges they face. eidea's experience in creating, building and operating technology-oriented businesses enables it to quickly and efficiently bring innovative new companies to market and to build existing companies into market leaders.

eidea is uniquely positioned to assist its clients in navigating the New Economy and maximizing the value of their businesses. eidea accomplishes this by a thorough application of its business methodology, consisting of strategic and operational guidance, marketing and business development and improved access to capital.