e2 Communications Rolls Out a Collection of Email Marketing Automation Solutions

POTOMAC FALLS, VA, September 5, 2000 -- Because travel
agencies are looking for new time- and money-saving
ways to use the Internet to build loyalty and improve
service offerings, e2 Communications today launched
e2 Express for Travel, a suite of permission-based
email marketing applications, tailored to help travel
agencies leverage the Internet to grow sales.

e2, the leading application service provider (ASP) of
adaptive email marketing and customer relationship
management solutions has launched the solution to help
travel agencies better service their customers who are
now looking to the Web for their travel solutions.

"We believe that e2 Express enables travel agencies to
build stronger customer relationships by delivering
tailored and time-sensitive information to individuals
via email," said Paul Duplessis, assistant sales partner
for e2 Communications. "e2 Express gives travel
agencies everything they need to fill the last few
seats on a tour or make sure their valued customers
know about the latest fare specials or travel news in
their area."

e2 Express for Travel was created to complement
traditional marketing vehicles such as print and
broadcast media, credit card bill inserts and direct
mail campaigns by giving marketers the ability to
communicate directly and instantly with customers who
are likely to respond to promotions on the Web.
This hosted, permission-based solution also allows
agencies to incorporate tailored email marketing
applications into their strategy without the need
for expensive hardware or software.

e2 Express for Travel is scalable to any size business,
offering travelers the highest level of service no
matter what size the agency may be. This collection
of email marketing solutions allows agencies to
communicate with customers in a number of ways,
providing messages that are personalized, relevant,
and anticipated by travelers.

e2 Launches e2 Express Two/Add One Converting visitors
into customers is critical to marketing on the Internet.

e2 Express for Travel provides interactive forms that
encourage customers to enter their traveling preferences,
such as favorite destinations, travel habits and vacation
interests. With this information, agencies can
communicate one-to-one with their customers by sending
customized messages and dynamic newsletters with
content pertaining only to their interests. e2 Express
goes beyond the creation of standard "one-to-many"
email newsletters, as travel agencies can automate
the placement of promotions, advertisements, discounts
and specials tailored to the interests of individual
subscribers. Other applications can include customer
satisfaction surveys, sweepstakes messages, reminder
service, an notifications of fare specials.

Because e2 Express is a hosted, Web-based service,
travel agencies can centrally refine messages and access
real-time reporting via their Web browsers. This
allows clients to implement their email marketing
campaigns quickly, going from concept to campaign to
results in a matter of days. In addition, e2 Express
for Travel features patent-pending Adaptive
Sequencing Messaging (ASM) technology, which allows
companies to create automated, multi-step messaging
campaigns that adapt and change based on users'
responses to prior messages in the sequence. As a
result, email marketing campaigns that employ ASM
can deliver significantly higher response rates
than traditional one-time targeted email methods.

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