The Boston Globes "Big Help" section of Sunday, September 10 to contain 152 pages of recruitment advertising

September 8, 2000/Release on receipt

Section is papers largest ever in September
   
   Boston -- Sept. 8 -- The Boston Globe announced today that its special recruitment section for Sunday, September 10 - called "The Big Help" - will be the newspaper's largest September section since the Big Help began in 1995, totaling 152 pages of help wanted ads.
   Septembers Big Help also ranks as the papers fifth largest help wanted section ever published on a single day. The top four were all published in January: 1998 (184 pages), 2000 (173), 1997 (164), and 1999 (162).
   The Globe publishes two 'Big Help sections annually. Last years September section contained 131 pages. Also, the paper continues its "Jobapalooza" recruitment sections, specifically directed to high-technology, one of New Englands largest industries. The Globe is publishing four of these sections in 2000.
   Globe Chairman and Publisher Richard H. Gilman said "The continued great strength of our help wanted advertising is yet another sign of a booming New England economy. Its also a clear indication that newspapers as always are a powerful and productive means to meet the needs of recruitment advertisers."
   The Sunday, September 10 section contains 3,560 ads, with 74 percent -- 113 pages -- falling in the professional help category. Color ads total 174, a jump of 58 percent from the previous September.
Historically, the lions share of print help wanted advertising in the Boston and New England markets appears in the Globe, according to Competitive Media Reporting, an independent firm that audits ad linage. Figures for January through June 2000, for example, show the Globe with a 68 percent share for combined daily and Sunday, and an 87 percent share for Sunday only.
The Boston Globe, whose circulation ranks in the top 15 daily and top 10 Sunday newspapers in the U.S., is a wholly-owned subsidiary of The New York Times Company (NYSE: NYT), a diversified media company including newspapers, magazines, television and radio stations, and electronic information and publishing. The Companys core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
The Company, which had 1999 revenues of $3.1 billion, publishes The New York Times, The Boston Globe and 22 other newspapers; publishes four magazines, including Golf Digest; operates eight network-affiliated television stations and owns two New York City radio stations. It also operates news, photo and graphics services as well as news and feature syndicates. A division of the Company, New York Times Digital, operates Internet properties such as NYTimes.com, Boston.com and NYToday.com. The Company holds interests in one newsprint mill, one supercalendered paper mill and the International Herald Tribune S.A.S.
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Contact: Richard P. Gulla, Public Relations Director, 617-929-3288/gulla@globe.com