New Diagnostic Tool Promises Increased Holiday Sales and Better Customer Experience

NEW YORK- September 11, 2000 - E-Commerce consultancy Future Now introduces its Real World Sales Analysis, a powerful and objective tool that enables owners, managers, and developers of e-commerce websites, as well as their investors, to pinpoint exactly where and how their sites can be improved to increase sales. The Analysis provides a detailed diagnosis of how a website engages a prospect and supports them in the decision to buy, fails to do so, or even discourages them from doing so. Results are concise, plain spoken, and directly impact sales. The client can act on the results themselves, or they can engage Future Now to oversee the improvements to their site.

What sets Future Now apart is that they are experts not merely in how to display on the web but in how to sell on the web. They have knowledge engineered the 6-step expert selling method from the real world so that it can be applied to e-commerce, and have a patent pending on their process, which they call Digital Salespeople. They go beyond design, beyond programming, beyond layout, beyond usability, integrating all of those disciplines along with such areas of expertise as consumer psychology, human factors, and sales, among others, to create sites that know how to sell." Further, they have proven the process with actual client sites where even partial implementations have increased sales not just by increments, but by multiples.

The power of the Real World Sales Analysis (www.realworldsales.com ) lies first in that it is objective and in large part quantitative, second in Future Nows expertise in digital sales, and third in the fact that buying decisions are not made by eyeballs" or clicks" but by people. What that means, in the end, is that sales on the web is not about B2B or B2C but about N2N: nose-to-nose. That is, it is about building quality relationships, just like in the offline world. Further, extensive research proves that while people may rationalize buying decisions with facts, we make buying decisions based on feelings, whether that purchase happens in a brick and mortar environment or on the Internet. To believe in the myth that the Internet has changed everything, or to focus on the site or the business model and not on the behavior and psychology of the customer, is to court disaster, as the flood of e-commerce red ink and the barrage of dot-bombs are proving.

Another myth which has been disastrous for e-commerce is the contention that because the web is self-service, you cannot sell on the web; you can only hope your customer will buy. The myth is not surprising because, until now, e-commerce has been in the hands of graphic designers, programmers, and marketers - people who may be very talented and dedicated but have no expertise in sales. Future Now has proven you can actually and actively sell on the web, a fact completely consistent with the time tested principle that, while no one wants to be pushed, people do want to be supported in doing what they came for: to buy. A Real World Sales Analysis is the critical, indispensable first step in creating a site that sells.

About Future Now, LLC:

Future Now (www.futurenowllc.com) is an e-commerce consultancy that specializes in creating websites that sell. The Companys proprietary approach (patent pending) represents a direct and reliable solution to three multi-billion dollar problems: low customer conversion rates, high customer acquisition costs and poor customer retention rates. Future Now contends that ultimately there is only one metric that matters: sales. It looks at the current state of e-commerce and observes, The Emperor has no...CLOSE!" Future Now shares its unique expertise through its Real World Sales Analysis website sales evaluation tool (www.realworldsales.com), the application of its Digital Salespeople process to client websites, workshops and training for executives and business owners, free seminars, and its free, plain-spoken e-Business newsletter GrokDotCom (www.grokdotcom.com). Future Nows process is proven and its services translate directly and quickly into increased client revenues and profits.

For more information contact Future Now at info@futurenowllc.com or call 1-800-290-0289