PRIVACY FOR SALE

AMAZON.COMS REVISED PRIVACY POLICY SPARKS ONLINE DISCUSSION.

AUSTIN, TX STARTUP SAYS CONSUMERS SHOULD BENEFIT FROM SHARING PREFERENCES

AUSTIN, TX -- Amazon.coms recent announcement of a revision to its privacy policy has sparked renewed interest and discussion regarding online privacy intrusions. With images of annoying pop-up banner ads fresh in consumer minds, Tim Koltek, CEO of LovedYourGift.com says coming clean" with the sharing of customer information is hardly original.

Internet companies like Austin, TX gift registry LovedYourGift.com have incorporated the distribution of customer information as a fundamental part of their success.

By responsibly using information we gather, we are able to give our users a number of rewards, like coupons or promotions from their favorite companies" commented Koltek.

We are completely open about our policies and give our users every opportunity to opt out. But weve heard nothing but positive things," added Koltek. I mean, whos going to turn away freebies from your favorite stores?".

LovedYourGift has successfully differentiated itself as a premier online gift registry by focusing on a shoppers biggest problem -- what to buy. Users register and answer questions about their personal interests at the sites questionnaire at www.LovedYourGift.com. Answers are sorted in a relational database and a profile is generated for each registrant. When a friend our family member wants to purchase a gift for the registrant, they simply enter that persons email address to locate the profile, review it, select appropriate gifts or gift categories and link to a purchase site. The profile allows those purchasing gifts to see what the recipient really desires, while preserving the fun of gift-giving and the pleasure of receiving a well-chosen gift.

At www.LovedYourGift.com users describe interests and preferences so that others can buy them the perfect gift. This information benefits the direct marketer because the information is self-reported by users and is highly accurate. It also benefits consumers because they receive products, coupons and information custom tailored to their personal interests.

ABOUT LOVEDYOURGIFT

LovedYourGift.com is an internet gift registry that allows customers to register their interests and hobbies so that others can buy them the perfect gift. Based in Austin, TX, LovedYourGift.com currently has more than 40 affiliates, such as Espirit, Cooking.com and ibeauty.com. LovedYourGift.com plans to tap into the $37 billion consumer market. LovedYour Gift opened its virtual doors in May 2000.

Contact:   Tim Koltek, CEO
      LovedYourGift.com
      (512) 680-8084
      tkoltek@lovedyourgift.com