LeadX Announces the Early Release of the Internet's First Peer-to-Peer Business Lead Exchange

Atlanta, GA (PRWEB) September 15, 2000 - LeadX(SM), The Business Lead Exchange, announced today the early release of its peer-to-peer exchange for business intelligence (www.LeadX.com). LeadX revolutionizes the lead generation process by allowing sales and marketing professionals -- industry peers -- to share rich, multi-faceted information about prospect organizations and their decision-makers.

"The $70 billion lead generation market represents one of the most costly areas of business-to-business marketing," said Eric Ohlhausen, CEO and co-founder of LeadX. "Traditional sources of lead generation, such as industry list providers and data aggregators, often provide information that is shallow and outdated. LeadX creates a living, self-generated database of unprecedented value by building a network of sales and marketing professionals who trade portions of their prospecting and customer databases."

Membership to LeadX is free. Members can act as users and suppliers of the LeadX database, as they may submit leads and search the leads submitted by others. Members may also have LeadX e-mail them when leads that match their areas of interest become available. Ohlhausen remarked, "Leads are a daily requirement of salespeople. The ability to convert one's market knowledge into new leads acts as a powerful incentive for users to continually add information to the system and update their previously submitted leads."

Powered by LeadX: through its Partner Xchange Program, LeadX offers B2B Web sites and portals co-branded access to the LeadX network. Partners receive a turn-key solution for delivering a daily-use, content-rich, community-building tool to their audiences, served by LeadX but presented with the look and feel of the partner's site. In addition, partners share in the revenue generated from use of the application.

About LeadX
Founded in January 2000, LeadX has offices in Atlanta and San Francisco. As an online exchange for business intelligence, LeadX provides a peer-to-peer, community-building application to business portals that strengthens the loyalty of their sales and marketing audiences by shortening the sales cycle with efficient prospecting tools. LeadX can be found on the Internet at www.LeadX.com.

Press Contact:
LeadX, Inc.
John Franks
415-933-6350
San Francisco Office
john.franks@leadx.com