NOT ALL START-UPS NEED VENTURE CAPITAL!

But believe it or not... this unique enterprise may be the next Kids Success Story!

SAN FRANCISCO, CA -- September 13, 2000 -- 15 young passionate students and volunteers teamed up to create something unique and inspiring. It began when Armelle Cloche, the founder, discovered the manuscript of an enchanting story, The Road to Paradise, written by a mysterious author known as The Magnificent." Sensing the importance of the books positive message, Armelle decided to publish the book and furthered the endeavor by creating a website. However, restricted by startup funds, and intricacies of producing a web site, she placed an ad on an Internet site that specialized in internships hoping to find the right person to assist her. From hundreds of eager applicants, 15 talented young students (age ranges from 16 to 22) were chosen to bring the vision into reality. Together, in less than five months time they published the book and launched the successful and popular website for kids, ZParadise.com.

Who are these talented and dedicated interns? They are college students with majors in English Literature, Art, Marketing, and Computer Sciences. Other volunteers are all recognized professionals in their fields who donate their time because of their genuine beliefs in the project. Working from their homes or dormitories, they submit their tasks via e-mail and communicate daily by phone. The final touch is done at the office. Although school has begun, all of these interns have expressed their interests to stay on the project and continue to provide their energies and talents from all over the country.

So what explains such enthusiasm? A small book that brings good luck to everyone who reads it. Filled with pure enchantment and delight, The Road to Paradise is a magical fantasy story for children from ages 6 to 106. Because of the extraordinary writing, imagery and textures found in The Road to Paradise, it has been a great hit to all who have read it and is selling briskly at bookstores throughout San Francisco.

In addition, ZParadise.com is an online" paradise for kids of all ages that offer many unique yet tried and true concepts. Its members are called The Conquerors of Paradise," who have to swear by the code of honor to help make this world a better place. Since its launch, thousands of kids, parents and even grandparents from all over the world have registered. This is only the beginning. The site will continue to grow catering to teenagers, young adults and adults as well to become the greatest paradise online."

In todays new economy, where millions and contract deals seem to matter more than the people, lets learn from this great team that the basic tenants of success will always remain: Passion, determination and to provide something that the public wants.

The Road to Paradise is available at every San Francisco bookstore and online at Amazon.com and Barnes & Noble.com. Hardcover edition, $16.95 U.S., ISBN 0-615-11546-2.

ZParadise.com - Where Life is Wonderful! - Is available at a computer near you.

CONTACT: Hilda Chen
Armelle Productions LLC
e-mail: hilda@armelle.com
Telephone: 415-387-7678
Fax: 415-276-8974
640 - 28th Avenue, Suite 1
San Francisco, Ca 94121
www.Armelle.com
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