Television Internet Launches Web's First Department E-Store: Streaming Series Pioneer to offer over 10,000 products and services through 50 leading merchants including Dell & AOL.

SANTA MONICA, CA - January 4, 2000 - In anticipation of its history-making streaming TV Internet show - "Muscle Beach", the Television Internet Broadcasting Network www.televisioninternet.com announced today that it's joined forces with over fifty leading merchants including Dell, AOL, Travelocity, Staples, Priceline.com, and RCA to launch the first ever TVI Virtual Department e-Store on Television Internet named the TVI Store.

Launched on New Year's Eve, the TVI Store (on an award winning redesigned TelevisionInternet.com) offers an estimated over 10,000 products and services enabling viewers to buy everything from power tools to titanium watches, Ralph Lauren handbags to Global Positioning Satellite Systems, all while watching a primetime quality TVI original series. In essence, "You've tried Television. Then the Internet. Now try '.com' " - and you'll get not only a prime-time quality series but also some coldwater lobster with an adorable baby stroller!

Filled with the likes of Nike and Kenneth Cole, the TVI Store is housed alongside the first ever network-quality episodic series, "Muscle Beach". But make no mistake, the TVI Store is not your run-of-the-mill CD-Video-and-Books e-commerce creation.

Rather, in a format that draws upon the classic floor layouts of the famous Manhattan Department stores, the TVI Store guides visitors through eight virtual floors with (logically) gourmet food in the "Cellar" and Metropolitan Museum of Art furniture on the "Fifth Floor". With floor directories, department listings, and postings on new and discounted products through the department e-store, the TVI Store uses a layout that shoppers are expected to enjoy.

In the coming months, Television Internet will add over fifty additional committed merchants to the TVI store with an estimated additional 20,000 products. But one thing that will not be subjected is quality. Television Internet's CEO and Founder Anthony N. Kling decides the inclusion and exclusion of products using only "top class, unique and hip items that you won't find at the local mall" and showcasing them on each floor of the Store with "Best Deals" and "Hot Buys" like a current Adrienne Vittadini Moroccan bag that he calls "a steal at $70".

About Television Internet

Muscle Beach, the first series for the Internet, is from the same pioneering family that in 1945 brought the first hit series to a new medium called "television". "Muscle Beach" is from Executive Producer and Television Internet (TVI) founder Anthony Kling. Kling is the son of the pioneer of television programming, Woody Kling. In the 1940s, Woody Kling with Milton Berle helped bring to American television sets the first hit television show in television history, the "Texaco Star Theatre starring Milton Berle". Thereafter, Woody Kling would write and/or produce shows that defined television programming history: "All in the Family", "Maude", the "Carol Burnett Show", the "Jackie Gleason Show", to name a few.As his father brought the first hit show to television, Kling is now bringing the first hit half-hour show to the Internet.

Jim Morrow stars in "Muscle Beach" along with Ryan Moriarty, Kerry Kimble, Kristen Davidson, and Mr. Switzerland-winner Didi Beyeler. "Muscle Beach" is slated to launch in January on Television Internet as an expected "replacement for the networks' midseason replacements".

With "Muscle Beach" the Television Internet Broadcasting Network becomes the first Internet company to offer "primetime online", when you what it, how you want it, and as often as you want, along with a great rack of lamb and some mountain bikes.

For more information, visit the TVI Store at www.televisioninternet.com. Questions regarding this press release can be directed to Corporate Affairs at pr@televisioninternet.com.