Third Street Interactive Wins Award for Skippy Peanut Butter Site

STAMFORD, CT -- January 3, 2000 -- Third Street Interactive has been awarded the Best Food Industry Web Site" honor in the 1999 WebAward Web Site Competition for its design of Bestfoods Skippy Peanut Butter" brand site.

The Skippy site (www.peanutbutter.com) allowed Third Street to demonstrate not only its creative qualifications, but also its technological and brand-building capabilities," says Luis Hernandez, President of Third Street Interactive. The Skippy Cybersnack, for example, is converting over 25% of Skippy users into active, engaged participants."

The Cybersnack allows visitors to send a virtual snack to other online users and builds on the strong brand equity in the Skippy name. In addition, the Skippy site attracts a very targeted audience through the use an extensive recipe database as well as sponsorships on FoodTV and www.cookinglight.com.

The Cybersnack adds true stickiness to the site," Hernandez lightheartedly adds.

ABOUT THIRD STREET INTERACTIVE: Third Street Interactive (http://www.3rdst.com) is a full-service interactive agency. Its diverse and experienced team of professionals is dedicated to planning and executing online business strategies. Third Street Interactives client list includes Bestfoods, Reuters, AT&T, Dictaphone, Metro Business Systems, and Trade Dimensions.

Press Information:
Troy White, Manager, Marketing and Communications
Phone:(203) 399-0080 Fax:(203) 399-0090
E-mail: twhite@3rdst.com