Cycore, The Leader In 3D For The Internet And E-Commerce, Appoints John Dennis and Matthew McDermid to Executive Posts For U.S. Operations

San Mateo, California, January 3, 2000 -- Cycore, the leading 3D and special effects software developer, has again expanded their U.S. operations with the appointment of John Dennis to Vice President of Sales and Matthew McDermid to Vice President of Marketing. This continues the aggressive growth of Cycore, especially in the large U.S. market.

Cycores software includes Cult3D® and Cult Effects. Cult3D is the leading 3D technology for the Internet, greatly enhancing the online shopping experience. Cult Effects is a set of 18 plug-ins for Adobe After Effects®, providing the capability to paint and create other special effects in video and film.

John Dennis oversees U.S. sales and customer account management for Cult3D. Mr. Dennis comes to Cycore with more than 15 years of sales management experience. He was co-founder of Soft/View Computer Products where he held various executive sales management positions during his 13-year tenure. Mr. Dennis developed domestic sales as U.S. VP of sales and later founded the company's European and International Divisions where he held, respectively, the titles of Managing Director and VP of International Sales.

Matthew McDermid leads marketing efforts for Cycores Cult3D and Cult Effects products, including advertising, public relations, and product branding. Mr. McDermid has seven years of marketing and management experience. He previously served as Marketing Director for Rentals.com, where he developed strategies to launch their new property management and rentals Web portal. He was also a marketing manager at Levi Strauss & Co., where he developed and implemented e-commerce and direct marketing strategies to capture the casual business clothing market.

We are excited to recruit these two leaders to Cycore. John and Matthew are pivotal hires for our leadership team and are charged with making Cult3D the de facto standard for 3D for the Internet," said Jim Madden, CEO of Cycore USA. Johns ability to build a high-caliber business-to-business sales organization and develop new sales channels will bring Cycore to the next level," said Madden. Matthews breakthrough marketing ideas and strategic positioning abilities will allow Cycore to grow the company exponentially in 2000."

About Cycore
Cycore is a privately held corporation with offices in the USA, Canada and Europe. For more information, visit www. cycore. com.