STUDENT ADVANTAGES FANSONLY NETWORK GEARS-UP FOR COLLEGE FOOTBALL SIGNING DAY 2000

CARLSBAD, Calif., – Student Advantages FANSonly Network, the webs top-rated college sports site according to Media Metrix, is gearing-up to provide the webs most comprehensive coverage of one of the biggest events of the college sports season next week – Wednesdays annual college football signing day.

The FANSonly Network will provide up-to-the-minute coverage on its hub site (www.fansonly.com) and each of the official athletic sites throughout its industry-leading network. Through the Networks relationship with ESPN, recruiting editor Bill Hodge also provides regular updates and information to ESPN.com. One of the nations foremost recruiting experts, Hodge will continuously update the FANSonly Networks recruiting database of over 3,800 prospective student-athletes and their college choices as well as rank each schools class nationally and by conference.

College sports is our only business so it only makes sense that we should offer the best and most comprehensive coverage of signing day on the web," said Jeff Cravens, vice president and general manager of Student Advantages FANSonly Network. Most of the strongest brands in college football are official members of the FANSonly Network and, as avid college football fans tout, the three biggest college sports are football, spring football and recruiting. We cover all three better than anyone.

Almost 1.3 million unique users visited sites in our Student Advantage Network during the month of December, according to Media Metrix. Thats almost twice as many as our nearest direct competitor in the college sports Internet space."

Typical official athletic site coverage on Wednesday will include lists of signees updated throughout the day, biographical sketches on each player and comments from college head coaches.    The signing period for football begins Wednesday (Feb. 2) and will end on April 30.

Several schools will provide audio and video clips of coaches press conferences as part of their coverage of signing day on its official athletic site. The University of Illinois site (www.fightingillini.com) will feature a live audio feed of coach Ron Turners press conference at 3 p.m. (CST). Florida State (www.seminoles.com) will also have live audio of its press conference announcing their signees. Notre Dame (www.und.com), Clemson (www.clemsontigers.com) and Purdue (www.purduesports.com) are among the numerous schools that will be posting audio and video highlights of press conferences, while the University of California, Berkeley (www.calbears.com) will feature video clips of its signees in action. For a complete list of official athletic sites, go to www.fansonly.com/oas.html.

It is amazing how rabid college football fans really are," said Hodge. Providing the recruiting information fans are looking for is a 365 day-a-year endeavor and it all comes down to signing day. The trend college football coaches have followed in the last few years has been to obtain as many commitments as early as possible. That certainly takes a bit of the mystique out of signing day. But, normally there are numerous surprises when it gets right down to the wire and I would expect Wednesday will be no different."
About Student Advantages FANSonly Network
The FANSonly Network, a division of Student Advantage, Inc., is currently the worlds largest and fastest-growing site completely focused solely on college sports. Student Advantages FANSonly network provides online brand management and content delivery to more than 65 university athletic departments in the country, through the publishing of Official Athletic Sites for each university. FANSonly.com serves as the network hub, providing comprehensive information on collegiate sports, including in-depth statistical packages and analysis, information on collegiate recruiting, and team pages on every NCAA Division I school, which complements and accentuates the individual official athletic sites. Through partnerships with some of the biggest names in the industry, such as Microsoft and ESPN, FANSonly provides its users with deep, interactive content that provides the complete destination for the college sports fan.
About Student Advantage
Student Advantage, Inc. (NASDAQ: STAD) is a leading membership and media company focused exclusively on the college market. The company has established a presence both online and off through its leading online student destination, studentadvantage.com, and the Student Advantage Membership Program. The company has built relationships with a network of more than 55 national sponsors and over 15,000 participating locations in 125 local markets across the country.
Founded in 1992, Student Advantage is based in Boston, with regional offices in Atlanta, Berkeley, CA; Chicago; Dallas; Hanover, NH; Los Angeles; New York; Philadelphia; Carlsbad, CA and Washington, D.C. The Company employs more than 270 full-time employees committed to serving the needs of college students everywhere. Student Advantage can be reached by telephone at 617-912-2000, by email at info@studentadvantage.com or the World Wide Web at studentadvantage.com.

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