(PRWEB) October 6, 2000
For Release During the Month of October For Further Information Contact
Brain Injury Awareness Month Dr. Sandra Linley (972) 699-3792
An odd store is debuting on the Internet this month. Bindependent.com is a family affair, conceived, designed, stocked, run, even hosted by two sisters and their husbands. None of whom has e-commerce experience. And one of whom is brain injured.
Sounds like a recipe for failure, right? "Don't write us off yet," advises Mike Linley, president of the fledgling company. "We may be novices, but we live what we sell. We know our products because we use them ourselves. Understand our customers' needs because we share them. We are committed, passionate. And," he pauses to reflect, "no one else does what we do."
Bindependent is unique - the Internet's first and only store created by a brain injury survivor and caregivers for other brain injury survivors and caregivers.
The survivor is Mike's wife, Sandra, a college teacher and trainer until she was brain injured in an auto accident in 1996. Struggling to cope, the family searched in vain for supportive products and information.
"Bindependent grew from the ashes of a disaster," notes Sheila Soleimani, company vice president - and Sandra's sister. "We were struggling and we knew other families who were struggling with this devastating injury. And there was almost nothing available in the way of assistive aids to promote recovery and independence. We decided to change that." Needless to say, Bindependent offers a wide variety of supportive aids - everything from automated pill dispensers to timers to assistive technology products to exercise balls and cognitive software. Bundled "kits" empower new caregivers and survivors with essential tools and resources for coping.
Some of the niftiest products are made by the brain injured. Fine wooden Reminders are crafted by a survivor in the Pacific Northwest. Brain puzzles and logic links come from a small South African company that is survivor owned and staffed. On the way: a special knife for one-handed use created by an Australian stroke survivor and a caregiver-designed muff vest that supports a weakened or paralyzed arm.
Physical aids help, but survivors and caregivers also need information and emotional support. Recognizing this, Bindependent provides updates on brain injury research. Plus advice on coping with such problems as memory loss and complex medication regimens. A community is planned that will link survivors with survivors, caregivers with caregivers, and both with each other.
Unfortunately, there is real need for such a store. In the U.S. alone, approximately 3 million brain injuries occur each year - one every fifteen seconds. Every five minutes, someone dies of a head injury and someone else becomes permanently disabled, joining the more than 5 million Americans so afflicted. Factor in the number of caregivers whose lives are turned upside down by a loved one's injury, and it becomes clear that "the silent epidemic" of brain injury takes a staggering toll.
Where others see numbers, Mr. Linley sees suffering. Brain injury survivors confront a broad range of problems - ranging from headaches and seizures to memory loss, mood swings, impulsivity, and impaired thinking to loss of muscle control and paralysis. "Currently, the only cure for brain injury is prevention," he notes grimly. "So long as that is true, we will be here helping people pick up the pieces."
Visit the Bindependent web site at http://www.bindependent.com
The company is headquartered in Richardson, Texas. Shipping and customer service are handled from Olathe, Kansas.