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APPLICATION PARK AND INFOUSA.COM ANNOUNCE STRATEGIC ALLIANCE
SAN FRANCISCO CA, October 4, 2000 – Application Park, the leading provider of highly customizable web-based business productivity applications, announced today that it has entered into an agreement with infoUSA.com (www.infousa.com); majority owner infoUSA, Inc. (NASDAQ:IUSA), an online destination providing customizable sales leads, business and consumer information and database marketing solutions that enable small to medium sized businesses, sales professionals and entrepreneurs to compete more effectively.
Under the agreement, infoUSA.com will promote Application Parks customizable business applications to visitors to the infoUSA.com site. Application Park will provide infoUSA.com with a private label sales force automation tool to manage its sales activities and clientele.
"The Application Park and infoUSA.com relationship empowers the sales professional", says Aaron Sperling, CEO/President of Application Park. "By bringing together the two company's core competencies, highly customizable business applications and informational content, it paves the way for sales professionals to succeed".
We are always striving to enhance our product and services to bring our customers the best possible resources." Bill Chasse, President and CEO of infoUSA.com. Our relationship with Application Park is a natural fit, with both companies working to introduce more effective applications for our customers."
Application Park's set of pre-built, browser-based applications automates business functions, including contact management and project management or operational duties such as time and expense tracking. Unlike current-generation browser-based business applications, small to medium-sized businesses owners can easily modify existing applications or build their own applications using a browser-based point and click interface.
About Application Park
Application Park, a San Francisco-based Internet software company, provides private-labeled solutions to Internet Service Providers (ISPs), Application Service Providers (ASPs), Internet Portals, and System Integrators. These hosted solutions allow partners to provide their customers with integrated suites of Web-enabled applications that streamline sales, marketing, human resources and operational aspects of business. End-users can use these applications to leverage the Internet for increased productivity and profitability. Application Park hosts solutions on high-performance secure servers, eliminating the need for partners and their customers to purchase and support costly systems. Privately held, Application Park distributes its software and services through a co-branded network of partners in North America, Europe and Australia. For more information about Application Park, visit the company web site at http://www.applicationpark.com/
About infoUSA.com
Rated by Forbes Magazine (Best of the Web", Summer 2000) as one of the Webs most useful and interesting sites," infoUSA.com (www.infousa.com) provides comprehensive and accurate directory information on nearly 12 million businesses and 113 million individuals, plus targeted mailing for Internet and wireless users. The company maintains exclusive Internet distribution rights to the yellow and white pages directory databases compiled from multiple sources and updated to ensure accurate and comprehensive coverage. infoUSA.com uses this data to create a broad range of products and services, including directory services and content for Internet-based software providers. More than 1400 Internet destination sites, as well as wireless carriers, device manufacturers and content aggregators utilize infoUSA.com data.
Press Contact:
Benjamin Sperling
(415) 984-0221 x226
press@applicationpark.com
Tim Mehren
infoUSA.com
(650) 389-0673
tim.mehren@infousa.com
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