New Report for Marketers of High-Tech Companies

Whether a company is marketing a complete line of software products or a single, mission-critical application, a user conference is the number one way to build market share. McGettigan Partners, a leading event and enterprise meeting management company, today announced the release of a new publication designed to show marketing and event professionals in high tech industries how a customized user conference can fit into their overall marketing plans.
The 15-page free report, entitled The #1 High-Tech Marketing Tool: Designing a User Conference To Build Market Share, covers how to design an effective user conference strategy, how to set specific, measurable goals and objectives, create a memorable program, and encourage honest feedback from users. The report also highlights strategies for evaluating the success of a conference before and after attendees go home.
According to Lori Martin, Senior VP of Sales, McGettigan Partners, "More and more companies - from software industry giants to fast-growing smaller companies and start-ups - are relying on high-impact user conferences to support their overall marketing efforts. This type of conference truly strengthens customer loyalty by offering education, information and most importantly, meeting the companys people – face to face."

McGettigan's user conference planning team works closely with companies to identify specific goals for their user conference. "Clients look to us as the experts and ask our advice in the planning, execution and measurement of final results," says Ron Rich, at McGettigans Silicon Valley Offices. Rich heads up the sales and marketing at McGettigans Meetings Plus Group who was acquired last year and merged with McGettigan Partners west coast office. Their Silicon Valley offices serve a large number of technology customers who need help managing user conferences. Rich states, " This report was created by our user conference planning team to help marketing professionals identify ways to structure and enhance a user conference so as to propel new business and gain market share. Our goal is to help companies build a strong and mutually satisfying relationship with their user community."
To request a copy of the free report, go to www.mcgettigan.com/freereport4 or call 800-334-8217, or email info@mcgettigan.com.

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McGettigan Partners is the leader in business meeting strategy, execution and results. Founded in 1930, McGettigan helps companies to increase meeting effectiveness while reducing overall meeting expenditures. McGettigan has its corporate headquarters in Philadelphia, and over 400 Associates nationwide. In addition to offices in Philadelphia, Boston, Chicago, Indianapolis and San Francisco, McGettigan has Associates working on-site in client offices and from other locations throughout the United States. McGettigan also has a world-class network of meeting partners providing the firm with a growing global reach capable of serving the unique needs of today's most advanced and demanding global businesses. For more information about the company, visit www.mcgettigan.com