MatureLogic.com Signs Agency Of Record Agreement With Enginehouse Media

MatureLogic Inc. announced today the signing of an agency-of-record agreement with Enginehouse Media, a premier Internet technology and advertising services company. The move was made to drive traffic to MatureLogic.com, an exciting new web center for the 50 plus population.

A Colorado based company, MatureLogic.com opened its innovative web site, http://www.maturelogic.com , after several months of extensive market and demographic research. Designed for mature users as a primary source of relevant and updated advice, goods and services, the site is both practical and easy to navigate. Users can locate events in their local area or any place in the United States. They can shop on line or read an article on grandparenting. Information on local and national discounts, help with an aging parent, developing a financial plan and more, is available.

MatureLogic.com enlisted Enginehouse Media to launch the marketing campaign. Laura Tidwell, President and CEO of Enginehouse Media, says, Were very excited about the valuable service MatureLogic.com is providing for the fastest growing population on the Internet. Our goal is to do everything necessary, from the marketing perspective, to continue their trek to becoming the finest online resource for 50 plus users."

Although the details are still being fine tuned, Tidwell says the plans include implementing powerful creative design, increasing traffic and brand awareness, as well as assisting in the identification and establishment of strategic relationships."

Commented Pat Lynch, CEO of MatureLogic.com, We had several criteria we needed met in our selection of an online advertising agency. Enginehouse Media clearly demonstrated the ability to help us with all aspects of our online efforts from creative to strategy to buying to optimizing. They showed us how their AdOctane system could make this whole process more efficient and cost effective for us. We feel that this is the start of a great partnership."

For more information on this press release please contact:
Kathleen Williams
VP Public Relations
Enginehouse Media
kathleen@enginehousemedia.com
www.enginehousemedia.com