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Mature Logic Web Center for 50+ Population Launches on the Internet
Denver CO September 30, 2000. MatureLogic Inc. announced today that it has launched the new MatureLogic.com Web Center for the influential and rapidly growing 50+ generation.
The web site, http://www.maturelogic.com is the culmination of several months of extensive market and demographic research involving both representative users of the site, as well as the service providers who can effectively target their customers by locale, state, and region.
Commented Pat Lynch, CEO of MatureLogic.com, We are excited about bringing convenience and comprehensive local content to the members of our rapidly growing customer base. The 50+ population is the fastest growing demographic on the web, and though it is now just a bit above 25% of the total US population its members account for over 77% of the disposable income. So, we want to make it convenient for them to find information that meets their specific needs, particularly in their own backyards, or by any specific geography that they might choose."
Added Craig Wells, MatureLogics President, As the internet gains popularity, we find that people over 50 will more and more start to use the net to quickly find ways to meet their various needs-from finance and insurance to recreation and travel. Were focused on delivering the best information to them so that both our strategic partners and web users see a clear benefit from relying on MatureLogic."
In addition to free email accounts, a MatureLogic Club function and geographic targeting, Mature Logic anticipates that planned enhancements to the site in the near-term will make the site as necessary to its users as its morning cup of coffee.
About MatureLogic
For more information visit the web site at http://www.maturelogic.com or email pat@maturelogic.com
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SOURCE: MatureLogic, Inc.
Contact:
Patrick Lynch, CEO MatureLogic, Inc.
303-237-6881
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