Ektron Launches Strategic Partner Program for Value-Added Resellers and Integrators Providing Web Content Management Solutions

Ektron Launches Strategic Partner Program for Value-Added Resellers and
Integrators Providing Web Content Management Solutions

Pricing Discounts, Support Incentives Allow Developers, Consultants and ISVs
to Readily Integrate or Resell Ektron Products to Simplify Web Publishing
for Business Professionals

Amherst, NH, and Fall InternetWorld, October 23, 2000 -- Ektron, Inc., a
recognized leader in Web authoring and content management solutions, today
announced the launch of its Partner Program designed specifically for
Value-Added Resellers (VARs), Web consultants and integrators. The program
offers discounted pricing on Ektrons Web authoring and content management
products, free demonstration software, sales and marketing support, upgrade
notification, training and support.

The strategic channel partner program is designed for integrators, Web
developers, technical consultants, and independent software vendors, and
provides them the opportunity to integrate and/or resell Ektrons innovative
content management products, eWebEditPro (a browser-based WYSIWYG Web
content editing tool) and eMPower (a complete scaleable Web content
management and authoring application.)

Ektron will exhibit its award-winning products and will be discussing its
new Partner Program at Fall InternetWorld 2000 in New York, Oct. 25-27 in
booth #4256 in the LaunchPad area.

Ektron provides us with an easy way to quickly deliver advanced Web content
management solutions to our customer base," said Eddy Lebon, General Manager
of Lebon IT Services NV, a Belgium-based value-added reseller and Ektron
Partner Program participant. By incorporating the Ektron technology into
our products, we're helping our customers increase efficiency and reduce
overall costs within their organizations, and enabling them to take control
of managing their own Web content."

Strong partnerships are a critical element in our business strategy to
provide content management solutions to those who need it most," said Bill
Rogers, founder and CEO of Ektron. Organizations of all types and sizes
are increasingly challenged to create and publish fresh, accurate and
up-to-date information on their Web sites. They are desperately seeking
easier and more affordable ways to manage the process of adding content to
their sites -- without adding to the already heavy loads of the IT staff.
Our Partner Program demonstrates our commitment to providing easy-to-use,
robust Web content authoring and management solutions to a wider market, and
to making our partners more successful."

Information about Ektrons reseller program is available at
http://www.ektron.com/partners

About Ektrons eWebEditPro Solution
eWebEditPro, the first in a new market category, is a browser-based,
WYSIWYG Web content editor designed for dynamic Web sites. The eWebEditPro
tool easily replaces a text area field so content contributors can create
and publish their own Web content (text, tables, images, hyperlinks and
more) while Webmasters maintain control over the look and feel of the site.

About Ektrons eMPower Solution
eMPower is a simple and affordable Web content management application. This
full featured, scaleable content management solution puts a browser-based
framework around the task of publishing content onto your Web site. eMPower
s workflow capabilities enable key content providers (marketing, sales, HR,
etc.) to collaborate on and manage their own Web content - while keeping
complete administrative control and functionality in the hands of Webmasters
and IT professionals. Priced for affordability, eMPower is used by small-
and mid-sized organizations to manage their Web sites, while many Fortune
1000 companies use it for their Intranet sites.

About Ektron
Ektrons vision is to empower the entire organization with easy-to-use Web
content authoring and publishing solutions. Business users and IT
professionals enhance their overall efficiency and greatly reduce the
associated costs of maintaining a dynamic Web site with Ektrons
award-winning products - currently being used by more than 800 customers in
35 countries. Founded in 1998, Ektron, Inc. is based in Amherst, New
Hampshire.

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Contact:

Beth Strohbusch
Ektron
(262)814-0449
bstrohbusch@ektron.com.

Chris McCoin or Rick Smith
McCoin & Smith Communications, LLC for Ektron
Chris@mccoinsmith.com
Rick@mccoinsmith.com
508/881-0095 (Chris)
978/433-3304 (Rick)