Kindred Forms Strategic Partnership with InstantService.com

Bellevue, WA -- Kindred Communications, Inc., an interactive communications firm and premier provider of Web technology solutions, and InstantService.com, a Seattle-based company formed in 1998 to meet the need for real-time human interaction over the Internet, have formed a strategic partnership to enhance the Web investment of their Fortune 1000 clients.

The partnering of Kindred and InstantService.com allows both companies to provide robust interactive Web solutions to clients," says Doreen Kindred, founder and CEO of Kindred Communications. Our customers require their Web sites to be engaging and to stimulate interaction and information sharing. When InstantServices real-time interaction functionality is incorporated into our solutions it will clearly enhance the user experience and, ultimately, the relationship between our clients and their customers."

The Kindred and InstantService partnership allows each company to continue focusing on what it does best. Internet strategy, brand development, site design, database development and robust site administration tools are essential components of a value-added Web investment, and thats where our expertise lies," continues Kindred. The ability to make these elements come alive through online interaction is equally important to our clients success. Thats where InstantServices expertise comes in."

InstantService offers live online interaction and facilitates customer acquisition and retention by enabling companies to push topical content to customers in real-time and conduct text-based chat sessions. InstantService technology is delivered over the Internet via the Application Service Provider (ASP) model, eliminating the need for eCommerce companies to purchase, install and maintain onsite hardware or software. InstantService integrates with e-mail management applications, Voice-Over-IP, ACD/CTI, CRM back ends and a variety of other technologies.

Clients in a variety of industries can rely on Kindred and InstantService to provide a powerful combination for solutions that engage and support ongoing dialogues with their customers. In the past, clients have approached us because they want to integrate our industry-leading online interaction solution with their existing Web efforts," said Mike Lande, CEO of InstantService.com. Through this partnership, our clients will have access to a one-stop solution provider that can design our offering into the site from the beginning. Kindred and InstantService.com make the user experience come alive."

In addition to being ranked by the Puget Sound Business Journal as the 18th fastest growing private company in Washington in 2000, Kindred was recently listed in the Eastside Business Journal as the number one Web designer and number one among marketing consultants on the Eastside. Since 1990, Kindred has helped businesses achieve a healthy return on investment by leveraging the Internet. Clients include Microsoft, Micron, Tommy Bahama, RealLegal.com, and a variety of others in technology, healthcare, biotechnology, retail, and other industries.

InstantService.com, a privately held company based in Seattle, Washington, provides real-time communications capability to enhance the customer experience on eCommerce sites. With InstantService live customer interaction technology, a Web site visitor can start a secure, text-based chat session with a sales or customer service agent at any time, enabling companies to use the power of live human interaction to increase sales and strengthen customer relationships. InstantService is delivered through the ASP model for fast, cost-effective implementation and use. InstantService.com has local representation throughout Australia and Asia, as well as Europe and the Middle East. Our clients include GE, Sundance, ditech.com, Peragis Inc., PetsWarehouse.com, InfoUSA.com, FastFocus, and Mephisto. For more information on InstantService live online interaction technology, go to www.instantservice.com or call (206) 956-8000.

See http://www.kindredcom.com or http://www.InstantService.com for more information.

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