Coastline Adventures.com Launches Website Version 2.0

POWAY, CA -- October 25, 2000-Coastline Adventures, an international outdoor equipment retailer, today announced the launch of version 2.0 of its website located at
http://www.coastlineadventures.com. The new customer-friendly website incorporates several upgrades that provide a more fulfilling online experience for the outdoor and adventure enthusiast.

Besides offering customers a wide selection of cutting-edge outdoor products that can be purchased securely online, the site has added several new community oriented features that appeal to the diverse interests shared by the outdoor and adventure community in general. Exciting new additions include a free adventure postcards section for community use; a new interactive discussion board on which to post gear and outdoor related questions; a new holiday gift shopping section that features the hottest outdoor gear this season; and a new Adventure Travel section that allows adventure travelers to book exotic trips online.

Coastline Adventures prides itself on listening and implementing feedback gleamed from its customers, our new 'Adventure University, 'Adventure Travel and 'Great Gift Idea sections are our response to the customer who wants more content during their online visit to our store," said Scott Milner, Owner and President of Coastline Adventures. We still believe that the Internets main strength is its ability to provide an unrivaled forum for conducting business, unburdened by time zone changes and busy schedules; but, in addition, the Internet provides an outstanding opportunity for small companies who are able to establish longer, more fulfilling relationships with its customers."

Another feature that Coastline Adventures has added in response to customer requests is the introduction of new electronic gift certificate ordering technology. The new technology allows customers to order various denominations of gift certificates that are delivered electronically, via email, to a recipient of the buyers choosing. Further, the site also allows the user to compose a brief message to the intended recipient that is delivered with the electronic gift certificate itself, thus creating a personalized and convenient gift.

About Coastline Adventures
Coastline Adventures is dedicated to providing consumers the highest quality product and service at the lowest possible price. The company is continuously upgrading and perfecting its on-line service offerings, allowing customers worldwide to find exactly what they seek, even if it means directing them to a competitors site. Coastline Adventures customer service and product information is available by fax, phone or email 24 hours a day, 7 days a week. For further information about the company in general or to request a free catalog of its field-tested products visit http://www.coastlineadventures.com or call 1-800-413-2050.

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