GBAs eSymphonySM Application Drives B2B Sales

Leveraging Product Awareness, Demand, and
Marketing Opportunities Across B2B Supply Chains

ATLANTA, GA -- GBA, The Business Generation Company today announced the impressive capabilities of its proprietary eSymphony Internet-based strategic marketing application.

Developed and deployed for use by GBA clients in the foodservice, industrial, and medical manufacturing sectors, eSymphony is a scalable, secure extranet/intranet application which integrates all the critical elements for marketplace success:

·   Closed loop system allows for measurement of marketing tactics, field initiatives and prospect receptivity.
·   Web implementation means no huge learning curves and easy access from anywhere
·   Summary and detail reporting allows for easy information retrieval, providing management a foundation for developing and improving strategic initiatives."

Doug Pickert, president of GBA, expands on the benefits of eSymphony, At a time when many manufacturers are struggling to preserve margins and marketshare, were excited to offer clients a custom-tailored, real-time tool for maximizing marketing and sales effectiveness." Pickert continues, Targeting and nurturing key customers not only moves product more profitably through any business-to-business supply chain but builds and maintains the vital relationship bridge between the manufacturer and the end buyer."

GBA, Inc, is a full-service, strategic marketing firm helping clients better deploy their sales and marketing assets. GBA provides planning, creative and tactical expertise for business-to-business clients in a variety of markets. GBA also provides qualitative and quantitative research, a variety of technology enabled marketing services, plus results-oriented nurture marketing programs. For more information about GBA, visit www.gba.com

GBA is a partner of SourceLink Business Services, an affiliate of Jordan Industries, Inc.

Contact Mark Simmering at (770) 232-1711 or msimmering@gba.com

GBA -- The Business Generation Company
11445 Johns Creek Parkway
Duluth, GA 30097 USA