Achiever CRM to develop North American Partner Channel

Interactive Software, the UK Customer Relationship Management Software author, is throughout October, holding talks with a number of North American Software Resellers and Integrators with a view to recruiting resellers for its Achiever CRM solution.

Simon Leek, Sales and Marketing Director and co-founder of Interactive Software commented 'Due to the increasing demand managing existing CRM projects, Interactive Software are particularly keen to expand its North American Channel presence. Until recently we have employed a strategy of selling the Achiever CRM product direct. Within the next six months however, we hope to support the unprecedented interest in the Achiever CRM product with the development of a North American Channel.

'The CRM market in North America is by far the largest in the world. By 2002 it is hoped that the growth in US sales will account for 35% of the total Achiever CRM sales. stated Simon.

Achiever CRM has consciously positioned itself in the mid enterprise marketplace, selling 20-1000 seat applications and has already had some excellent success with North American sites including Scala and the Pearson Group.
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About Interactive Software
Interactive Software is a leading supplier of CRM Software to the highly competitive mid-market sector. Typically, Interactive Software customers have from 20 to 1,000 individual users and gain competitive edge from the rich functionality of our products combined with leading technologies. This strategy optimises business process performance, based on international best practices, to consistently reduce costs and improve margins without continuous systems development.

In 1999 Interactive Software completed its 8th year of continuous growth built on our consistent investment in people, products and most importantly our customers. Interactive Software supports over 4200 users customers in 42 countries.