Sendouts.com Ad Capitalizes on Absentee President

Rodgers Townsend has a projected winner with its topical ad campaign

ST. LOUIS (November 13, 2000) – When Sendouts.coms advertising team launched their latest print campaign, little did they realize how timely it would be. The print ad features an empty presidential podium and the line Now you can fill just about any opening." This prophetic message was developed for the application software provider (ASP) by advertising agency Rodgers Townsend last month, well before the eruption of controversy surrounding this years Presidential election.

(View ad at: NewsCom: www.newscom.com/cgi-bin/prnh/20001113/CGM097)
The ad targets recruiting firms seeking a solution to the current drought of skilled workers. The campaign utilizes simple, engaging visual icons that represent the range of jobs that Sendouts can fill," explained Tom Townsend, partner of Rodgers Townsend. For us, especially in an election year, the presidential podium represents the ultimate job opening. Its a perfect metaphor for the extreme extent to which Sendouts Pro can find the right person for any job."

The ad is the first of three in a campaign to promote Sendouts Pro, the staffing industrys only web-based applicant tracking system to offer collaboration across firms. With Sendouts Pro, Sendouts.com has leveraged the latest Internet technology to help recruiters efficiently manage their recruiting process and match job orders with qualified candidates across different staffing firms.

We are providing an exchange for matching job orders and candidates through the very application recruiters use each day to manage their recruiting process," states Don Breckenridge, president of Sendouts.com. And while we cant provide a solution for the Presidential situation, we are confident recruiters using Sendouts Pro will fill their other job orders faster than ever."

Sendouts.coms ad will appear this December in recruiting industry publications including Purple Squirrel and Employment Marketplace.

Sendouts.com offers a suite of web-based recruiting software for the staffing industry. The companys inaugural product, Sendouts Pro offers recruiters a complete solution with applicant tracking, full web site integration, integrated services and collaboration across staffing firms. For more information, visit http://www.sendouts.com.

Founded in 1996 by Tim Rodgers and Tom Townsend, Rodgers Townsend has grown to more than 60 people and billings of over $60 million. The agency serves national, regional and local clients including Sendouts.com, Ameren Corporation, Anheuser-Busch, SBC Communications The St. Louis Rams, Spectrum Brands, and Alliance Blue Cross Blue Shield. For more information about the agency, visit http://www.rodgerstownsend.com.

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