DigitalWorldCom and Dolphin Press Launch CD Venture in Orlando

Orlando, Florida: The future of business presentations has arrived in Orlando as Dolphin Press and DigitalWorldCom launch a CD manufacturing and multimedia design facility specializing in the production of CD ROMS the size of a standard business card.

Dolphin Press, one of Orlandos leading printing facilities and DigitalWorldCom,an award winning Orlando multimedia firm are enthused about the prospects of the Business Card CD industry which is exploding nationwide.

DigitalWorldCom president, Tom Vittetow states, "This partnership is a natural, as the demand for interactive CD business cards grows exponentially, Dolphin Press and DWC are now positioned to be the leader in meeting Orlandos production needs with the launching of a mass duplication and digital media facility in North Orlando."

The applications for Business Card CDs are nearly endless. It's a natural for any business-to-business marketer, and for certain consumer targets such as youth, computer users and Internet surfers just to name a few – the CD Presentation is an easy way to make a big impact.

The CD-ROM is one of today's most powerful marketing tools. The penetration of CD-ROM drives has exploded and even computers costing less than $1,000 are now equipped to read CD-ROMS. Nearly every business now has a CD-ROM drive.

Benefits of the CD-ROM format include: Capacity: A single CD-ROM can hold 650 megabytes of information. That's equivalent to about 400 diskettes, 25,000 pages of text, 12,000 scanned images or over 72 minutes of full-motion video. Even the CD Presentation -at 50MB capacity can hold several minutes of video depending on quality and screen size.

Quality: A CD-ROM delivers video faster and with much higher resolution than the Internet.

Promotional value: Unlike the web, a colorfully-packaged CD arriving on your prospect's desk will grab attention and create interest in your offer. CD-ROMs have a high perceived value CD-ROM makes it easy for prospects to access your multimedia presentation and it's a perfect tool for driving traffic to your web site.

Interactivity: You can include searchable databases, audio and video, website links, presentations and much more.

Easy authoring: Today's new authoring tools and digital input devices such as scanners and digital cameras make CD-ROM development easy and inexpensive. DigitalWorldCom provides all the resources you need to create your own CD-ROM. With our in-house digital media content development and manufacturing facility, we can save you time and money, while increasing your results with a powerful CD-ROM for your prospects and customers.

Think about it. What better way is there to create awareness and excitement for a web site? A CD arrives on your prospect's desk and grabs attention. With high-quality video and graphics, you create interest, then with one click, you link them to your web site. Maybe it's a trade show premium or presentation you need. Or a CD-ROM direct mail campaign. DigitalWorldCom and Dolphin Press can handle the project from start to finish.

Creative, programming, manufacturing and distribution. Whether it's standard CDs, business-card sized CDs, graphic design, multimedia, pre-press, or printing and packaging, Orlando now has a one-stop shop from concept to distribution. Production and replication costs have dropped significantly in recent years making CD-ROM marketing cost effective for most organizations.

Some ideas to get started . . .

Web site promotion. Include video or an animated presentation to get your target audience excited about visiting your web site. Offer an "off-line" tour complete with a voice over that explains how to access all of your site's benefits.

Business presentation. Introduce new products, deliver marketing plans, annual reports and business opportunities. Program the CD to start automatically when inserted in the CD-ROM drive. Start off with a short video clip or go right into an animated presentation. Provide options to visit a website, see a presentation or view a video clip. Then send them to your web site with a click of a button. Include a button for sending you an e-mail message. You may also include an option for printing out specs, sell sheets or additional information.

Trade show premium. What better handout than a high-value CD? Deliver your selling message via video and animated presentations. Provide a special offer through a hidden link on your Web site. Bring in marketing partners to
offset costs.

Direct mail campaigns. A colorful CD-ROM arriving in the mail will get attention - and get played. Deliver product benefits through powerful copy and creative package design. Create the interest in viewing the CD, which takes them directly to your web site.

Interactive Press Kits. What a way to get an editor's attention! Cut through the clutter and deliver the scoop on your product or service. Provide updated press information through hidden links accessible only through the CD. We have created specific concepts for a variety of business categories. After asking you a few questions to better understand your business, DWC will provide you new, creative ideas on including CD-ROM in your marketing mix.

CD-ROM promotional ideas include:
    Sales presentations

• Salesperson introductions
• New product launches
• Hi-impact direct mail
• Trade show premiums
• Website promotions
• E-Commerce
• Electronic press kits
• Software demos
• Magazine inserts
• Product hang tags
• Retail & cross promotions
• Training & education
• Newsletters
• Cause-marketing
• Sponsorship marketing
• Benefits manuals
• Business opportunities
• Facilities tours
• Electronic brochures
• Artist portfolios
• Trading cards
• Audio singles
• Video presentations
• Event guides
• Co-op promotions
*    User manual

• Dealer locators

For more information, contact Tom Vittetow at (407) 628-2669 x 4