BRANDABLE AND BRANDABLEonline.com's LAUNCH FEATURES DIVERSE, UNIQUE PROMOTIONAL PRODUCT LINE WITH GRAFFITI ARTIST SHOWCASE

(PRWEB) November 23, 2000

FOR IMMEDIATE RELEASE                

Contact: Marla Dennis/805.492.4155

Los Angeles, CA - November 3, 2000 - A native of East Los Angeles turned internationally known muralist best known for beautifying the streets of major cities with his trademark graffiti art, Man One is now turning inward to the interiors of creative and corporate offices nationwide with his bold, colorful use of spray paint.

On the evening of Thursday, November 16th from 8 pm - 10 pm at the launch party for creative marketing agency Zyrex, Inc.'s (http://www.zyrex-inc.com) new promotional products division, BRANDABLE and BRANDABLEonline.com, located at 3080 West Valley Blvd. in Alhambra, Man One's surreal art will be one of the focal points of conversation. The event is positioned to be an evening where innovative art, marketing and the Internet merge.

20 new five-by-eleven murals on unstretched canvas created while on the road with MTV's Campus Invasion Tour 2000, a high profile interactive hip hop music promotion set on college campuses nationwide; will be on exhibit and for sale at the event. "We felt his art was a great fit in our offices making a statement about the artistic history of our building combined with our unique creative services," says Zyrex Inc. President Sean T. Haley. "This building since the 70's has housed different artists and currently Man One's studio is upstairs from our offices".

Man One (http://www.manone.com) was invited to participate in MTV's hip hop extravaganza due to his background with inner city youth and sought after abstract style. Man One created a new mural at each city in his "wild style" street graffiti. "Art keeps me alive and it helps me communicate globally about certain issues and with massive amounts of people," says Man One.

Complete with Man One's personalized MTV tour slide show and a sampling of BRANDABLE'S unique product line, invited guests and clients can search and browse BRANDABLE's online storefront of functional, yet unique promotional products on computers throughout Zyrex's office during the launch party.

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BRANDABLE: A new division of Zyrex, Inc.

Zyrex, Inc. is a creative marketing agency specializing in creative design, and marketing planning and execution, whereas, BRANDABLE exclusively handles promotional product sales and sourcing. BRANDABLE, a part of Zyrex's one-stop solution focusing on creative ways to maximize brand exposure and increase sales for companies, is positioned to be a front runner in the $15 billion promotional products industry due to its unique product line, outside sales force, customer care advisors (CCA), online storefront, and convenient ordering process. "We really want to emphasize we are not a dot-com pure play where it's difficult to achieve human interaction when it comes to customer service. We want our customers to interact with us. We are a service focused company," says Haley. BRANDABLE's position will enhance the already fast growing industry rate of 13% annually based on 1999 sales figures from Promotional Products Association International (PPAI).

Not-so-usual product line: Ready, click, browse, buy

Aligning with the uniqueness of Man One's artistic style, BRANDABLEonline.com - Ignite Your Brand ™ presents such unique items as a mini zoom zoom desktop cleaner, a handsome leather bomber jacket, an indoor boomerang, a monitor dartman (after a long day of coding or creative accounting, just throw the dartman at the monitor), and the Tykho mini radio (featured on the cover of Time magazine) to name a few. "We wanted to expand on the usual plethora of caps, mugs, pens and such because our clients are often looking for something different," says Haley. Navigational product categories include cool stuff, the basics, wearables, on the desk, executive gifts, playful toys, outdoor fun, packaging, perfect holiday, tradeshows, power paks, and volume specials. "We pull items from all around the world and present the most unusual items online," explains Haley.

Easy navigation was a key element when creative director Erika Kao, co-founder of Zyrex designed the site for BRANDABLE. "Our client is only three clicks away form a purchase, whereas similar sites often require over 10 clicks before the purchase is complete. Convenience, again, is key," emphasizes Kao. The Wish List feature is another key to building a loyal stable of clients. It functions to save items for future purchases or comparisons, and it sends reminders to clients that have limited online time.

As a new agency on the rise, Zyrex Inc.'s growing premiere client list already includes the entertainment - healthcare - Internet - transportation - and food industries. The ability to develop high quality work within their clients' budget and deadlines while consistently delivering choices and options sets Zyrex Inc. way apart from single task agencies. BRANDABLE's seasoned professionals and BRANDABLEonline.com deliver order simplicity, selection, and accuracy. For more information, call 626.282.8264.    

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