Changing The Face Of Pay Per Click

theinfodepot.com, a rapidly growing web directory, offers pay-per-click placement in traditional portal style, the site's founder said Monday.

SPRINGFIELD, OH – December 11, 2000 --- theinfodepot.com (http://www.theinfodepot.com) has designed a pay-per-click directory with content features of traditional portals like Yahoo and AltaVista. This is the future of pay-for-placement directories, said Les Hughes, CEO and Founder. Portals cannot survive by simply cramming advertisements down their users throats," Hughes said. You have to offer your users a bundle of services to keep them coming back, otherwise you will have to spend countless dollars in advertising to maintain a steady flow of traffic. The biggest mistake that most pay-per-click directories make is to primarily focus on the advertiser. At theinfodepot.com, the primary focus is on the user."

The pay-per-click model has definite advantages for both users and advertisers. From the user perspective, pay-per-click virtually eliminates spam and dead links, at least within the top results. Users can also discover sites they might not see otherwise. For advertisers pay-per-click directories offer one of the most cost-effective methods of advertising on the net. According to Lazard Freres & Co., GoTo.com has about 32,000 advertisers paying an average of 21 cents per click, which is substantially lower than the more traditional forms of advertising.

Content is what keeps visitors coming in the long term. theinfodepot.com currently has over 500,000 page views per month, while spending very little on advertising," Hughes said. Word of mouth is our best form of advertising. Our site continues to grow because we offer quality content and its easy to use. If your site has these characteristics, youll keep your existing users and new ones will come."

Hughes, a Springfield, Ohio native, founded theinfodepot.com in 1998. The former CPA turned Internet entrepreneur originally started the site as a hobby. The site is now a prosperous full-time business that continues to grow steadily.

"I have always been the type of person to take a good idea and make it great," Hughes said. We are constantly looking for ways to make our site better and enhance the user experience. Most Internet users have no objection to pay-per-click directories, they are simply looking for more content than most of these sites offer."

For more information, visit theinfodepot.com web site at http://www.theinfodepot.com, or contact Les Hughes by telephone at 937-325-8419 or by e-mail at lhughes@theinfodepot.com.