Startup "e-tailer" first to sell Anthony Logistics in Canada

OTTAWA, Canada, Dec. 12 - Menessentials.com, an Ottawa-area online retailer, today announced that it would sell Anthony Logistics for Men in Canada. The startup company becomes the first Canadian retailer to offer this innovative men's skin care line from New York.

Anthony Logistics for Men is a 26-product line that includes cleansers, toners, moisturizers, scrubs, masks, sport sticks, shampoos, conditioners, styling aids, shaving products, and bath and body products. The line had its debut a mere six weeks ago, and has already garnered considerable acclaim from customers and industry pundits alike.

Menessentials.com will carry nine of the Anthony Logistics products that are most beneficial to men's skin, given the unique character of the Canadian climate.

"Our weather can be harsh on skin, especially in winter," said Marlene Lavoie, General Manager of Menessentials.com. "Anthony Logistics offers products that are particularly well-suited to our environment. Their obvious quality and distinctiveness make them ideal additions to our catalogue."

"We're pleased to be associated with Menessentials.com," said Katrin Yaghoubi, VP of Business Development at Anthony. "They are first to recognize the value of the men's skin care market in Canada, and their web site is a fitting venue for our products."

Menessentials.com will deliver Anthony Logistics to customers throughout Canada. Secure, online orders may be placed at www.menessentials.com or www.menessentials.ca.

About Menessentials.com (www.menessentials.com)
Menessentials.com is an online retailer of imported, prestige skin care and grooming products for men. Launched in September 2000, Menessentials.com has become the Canadian destination of choice for men who care about their professional appearance. It is the first Internet "beauty" site for men only, and the first to accept payment only in Canadian dollars.

About Anthony Logistics For Men (www.anthony.com)
Anthony Logistics for Men is a multifunctional, multi-benefit personal care system of skin care, bath, and body products designed for men. The products are easy to understand, user-friendly, with specific ingredients tailored for a man's skin. The complete product line is broken down into four core areas: hair care, shave, face, and body.

For more information, please contact:

Menessentials.com
Marlene Lavoie (mlavoie@menessentials.com) 819-682-4413

Anthony Logistics for Men
Katrin Yaghoubi (katrin@anthony.com) 646-613-1600 ext. 5