Crohns & Colitis Foundation of America to be Honored at AIM Charity Dinner

Roska Direct and Procter & Gamble Pharmaceuticals Support the Crohns & Colitis Foundation at the Second Annual AIM Charity Dinner — From Russia With Love"

Montgomeryville, PA (December, 2000) — Procter & Gamble Pharmaceuticals (P&G) and Roska Direct unite in support of the Crohns & Colitis Foundation of America (CCFA) as an honored charity for the Association for Interactive Medias (AIM) Evening of Charity. The dinner is scheduled for January 10, 2001, at the Russian Tea Room in New York City. This high-level, intimate networking event is dedicated to bringing interactive business leaders together to benefit charity. The other organizations to be honored are Future Possibilities and the National Center for Missing and Exploited Children (NCMEC).

An estimated one million Americans live with Crohns disease or ulcerative colitis. These diseases cause severe inflammation of the intestinal tract. While Crohns disease can affect persons of any age, they are most likely to strike adolescents and young adults between the ages of 15 and 35. In fact, 10% of all patients are under 18. There is no medical cure, and people who are severely ill may require surgery. Both diseases can flare-up without warning, sometimes causing patients to be confined to their homes for long periods of time. Patients rely on the Internet for education and support. CCFAs site empowers people to take an active role in managing their disease.

We are extremely grateful to P&G, Roska Direct, and AIM for honoring CCFA at this years charity dinner," says James V. Romano, Ph.D., President and CEO of CCFA, The Internet is vital to Crohns and colitis patients. Currently, CCFA is working to enhance its Web site to meet the growing demands of todays interactive savvy audience."

CCFA has identified the Web initiative as the foundations top strategic priority for 2001. The foundations goal is to provide a more valuable experience for the nearly 100,000 monthly site visitors, and to reach out to untapped audiences.

From Russia With Love" is the highest-level networking event AIM hosts for the Interactive and related industries on all of the East Coast. It is a place to share in a night of exchange and charity between the most powerful and important men and women in e-commerce, and to give back to the community and the charities that so desperately need assistance. Interested persons can find more information about this event at AIMs Web site, http://www.interactivehq.org.

About the Crohns & Colitis Foundation of America
Founded in 1967, the Crohns & Colitis Foundation of America (CCFA) is a national, non-profit, volunteer-driven health organization. CCFAs mission is to cure and prevent Crohns disease and ulcerative colitis through research, and to improve the quality of life of children and adults affected by these digestive diseases through education and support.

About Roska Direct
Roska Direct (http://www.roskadirect.com) is a $40 million, full-service direct advertising agency, specializing in interactive and traditional mediums. Since 1981, Roska Direct has served national clients in the pharmaceutical, e-commerce, financial services, insurance, technology, and publishing markets. The Agency has applied its proven one-to-one marketing techniques for clients such as Pfizer, PetFoodDirect.com, Procter & Gamble Pharmaceuticals, Thomas Register, and AEGON Insurance. Located in the Philadelphia area, Roska Direct has won most major direct marketing industry awards including the Direct Marketing Associations prestigious Gold Echo. The Direct Marketing Association also ranked Roska Direct among the top 60 direct response agencies in the nation.

Contact Gina Furia Rubel
Phone: (215) 699.9200
E-mail: grubel@roskadirect.com