ENTERTAINMENT INCUBATOR CREATIVECRIB LAUNCHES WEB SITE

Vancouver, B.C (December 14, 2000) – Former Hollywood executive (CBS, Warner Bros., 20th Century Fox, Lorimar, Republic Pictures), and acclaimed film and television producer, Larry Sugar (Shattered," First Wave," So Weird"), along with his new media company, dcinema Entertainment Inc., have officially launched their highly anticipated entertainment incubator, CreativeCrib (www.creativecrib.com). For the first time in history, fifteen emerging filmmakers will be given the unique opportunity to work with one of the industrys most prolific and esteemed executive producers for an opportunity to jump-start their careers.

The companys VP Marketing, Laura Watt, sees this as an ideal application of the Internet, helping industry professionals by complimenting their existing business activities while giving fresh new talent a crack at breaking in to the entertainment industry." The company officially launched on Friday, December 8 with a private party held at Vancouvers Au Bar night club. It was a spectacular event with over three-hundred guests that included Vancouvers biggest entertainment profiles.

Aspiring filmmakers, writers and producers can now submit their scripts online for consideration to the Larry Sugar master class. Mr. Sugar is committed to optioning fifteen scripts and to work with fifteen promising filmmakers in an attempt to produce their movie, television show, series, or mini-series. Application deadline is March 15, 2001. Shortly thereafter, the finalists will be announced and the master will commence.

The entire Master Class series will be documented and made available online for anyone to watch and interact with at www.creativecrib.com. Along with relying on a proprietary classroom environment developed by Interactive Netcasting Systems Inc. (INSINC), Mr. Sugar will communicate with his students via phone, fax, email and meetings.

The Larry Sugar Master Class represents CreativeCribs inaugural Master Class series. The company is extending this unique incubation model to include video gaming, music and publishing. According to Daniel Frankel, dcinema President & CEO, The real value is in vertical integration; developing cross-platform content that incorporates traditional means of distribution such as broadcast TV or movies, along with corresponding interactive web sites, soundtracks, video games, books, toys, merchandise, and other ancillary products that help to maximize the propertys full potential." Frankel adds that, this is what makes the CreativeCrib network so unique and valuable."

About dcinema Entertainment Inc. (www.dcinema.com)
dcinema is a vertically integrated entertainment company that develops, produces, distributes and markets both proprietary and non-proprietary filmed entertainment and interactive media properties for global markets. The Companys objective is to exploit both traditional media outlets and emerging interactive platforms to the maximizing effect of outreach and profitability.

About CreativeCrib Inc. (www.creativecrib.com)
CreativeCrib.com is the premier creative incubator and talent aggregator, connecting industry professionals with promising new talent. The company is building an expansive network of mentors and students in various creative-dependent industries that include filmed entertainment, music, publishing and video gaming.

Contact:

Laura Watt, VP Marketing
dcinema Entertainment Inc.
Tel: 604-605.1211 ext.3
Fax: 604-605-1311
Email: laura@dcinema.com

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